digital marketing in 2014 brochure
TRANSCRIPT
Tuesday, December 10, 2013
Appleton Creative is an award-winning boutique agency that provides
marketing solutions through all mediums — all in-house.
— Since 1986 —
DIGITALIN2014
MARKETING
APPLETON CREATIVE
You have to feed an idea to make it grow. That’s where Appleton
Creative comes in. More than just a marketing and advertising
agency, we create, educate, collaborate, and nurture. The result
is crisp, fresh creative which works in tandem with our analytical
approach. You grow, you harvest the benefits, you prosper —
sweet and simple.
SERVICES
BRANDING/ADVERTISING
Concept & Strategic Development • Advertising Campaigns
Corporate Logos & Brand Development • Publications & Catalogs
Direct Marketing • Brochures & Marketing Collateral
Branded Environmental Space Design • Media Buys
Marketing Plans • Public Relations • Infographics
WEB/SOCIAL MARKETING
Responsive Web Design • Mobile & iPad App Development
E-Commerce • Social Networking • Search Engine Optimization
Analytics • Google Adwords • Multimedia Presentations
Blogs • Reputation Management • Custom Programming
VIDEO/AUDIO
Full Service Location Shooting (Film & High Definition Video)
Script & Concept • Post Production • Stock Footage Library
Original Music Production & Stock • Animation
Stop Motion Graphics • Voice Overs
USE US fOR yOUR SEO, WEb, PR, PRINT
AND VIDEO CREATION
539 Delaney Avenue, Orlando, Florida 32801
Phone: 407.246.0092 • [email protected]
www.appletoncreative.com
Film &Video
DigitalMedia
Web/Social Marketing
Marketing Campaigns
Custom Spaces
PrintMedia
Brand& Message Public
Relations
Why SEARCh ENgINE OPTImIzATION AND SOCIAL NETWORkINg IS ImPORTANTSearch Engine Optimization (SEO) continues to evolve at a rapid pace.
Mobile and social habits have changed how we use to the internet so much
that Google rewrote their search algorithm. Tags and keyword “stuffing” are
no longer easy tickets to Google’s first page; content marketing has now
become the #1 marketing strategy of 2014.
OF INC. 500COMPANIES
OF SMALLBUSINESSES
WhO IS USINg SOCIAL?
THE NEW
SEARCH
GOOGLEAN EVOLUTION IN
ThE ImPACT Of SEARCh ENgINES
MORE LEADS PER MONTH
ARE GENERATED BY BLOGS
GREATER CLOSE RATE FOR SEO LEADS
GENERATING
LEADS
WhAT IS hUmmINg bIRD
WHAT IS CONTENT MARKETING?
CREATING AND CURATING RELEVANT AND VALUABLE CONTENT1
CHANGING OR ENHANCING CONSUMER BEHAVIOR2
AN ONGOING PROCESS3
WHAT IS A CONVERSATIONAL SEARCH?
fOCUSED ON “CONVERSATIONAL SEARCh”
THE IMPACT OF SEARCH ENGINES
USE SEARCH ENGINESFOR PURCHASE DECISIONS
OF BUSINESS PURCHASE DECISIONSSTARTED WITH A SEARCH ENGINE
THE IMPACT OF SEARCH ENGINES
USE SEARCH ENGINESFOR PURCHASE DECISIONS
OF BUSINESS PURCHASE DECISIONSSTARTED WITH A SEARCH ENGINE
OF INC. 500COMPANIES
OF SMALLBUSINESSES
MORE LEADS PER MONTH
ARE GENERATED BY BLOGS
GREATER CLOSE RATE FOR SEO LEADS
GENERATING
LEADS
SEO IN
2014RANKINGS KEYWORDS
TAGS
CONVERSATIONALSEARCH
NO LONgER AbOUT TAggINg AND SImPLE kEyWORDS
RESULTS DRAW fROm LOCATION, SOCIAL CONNECTIONS, PREVIOUS hISTORy
WhAT ELSE hAS ChANgEDThE ImPACT ON LEADS
TIME ON SITE PLATFORM PAGE VIEWS LOCATION
KEYWORDS
NEW METRICS
mETRICS bASED INUSER bEhAVIOR, NOT kEyWORDS
ORIgINAL, ENgAgINg, INfORmATIVE CONTENT IS STILL kINg
CONTENT
IS KINGMARKETING
WHAT IS YOUR CUSTOMER’S JOURNEY?
FINDABILITYENGAGEMENT
SHAREABILITY
SEO IN
2014RANKINGS KEYWORDS
TAGS
CONVERSATIONALSEARCH WhAT IS yOUR CUSTOmERS jOURNEy?
AS ThEy SAy IN ThE WEb WORLD...