digital marketing evolution w/susan bryant

DIGITAL MARKETING EVOLUTION IN THE AGE OF THE CUSTOMERSusan Bryant,

VP of Marketing

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DIGITAL MARKETING EVOLUTION IN THE AGE OF THE CUSTOMERSusan Bryant,

VP of Marketing

What is Digital Marketing?

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This is Digital Marketing!

847% increase in digital software from 2011 to 2014!

Marketing in The Age of the Customer

Marketing in the Age of the Customer

What’s New in Organic?

What’s New in Digital Marketing?

Branding or Acquisition?

Have Consumer Expectations Outpaced Marketing Talent and Innovation?

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User Experience in a Company that Serves Trade and Consumer Customers

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Susan BryantEmail: sbryant@apartments.comTwitter: @szbryant