digital marketing. do little, achieve more

Do Little, achieve a lot! Bassam Alhakim September 26, 2011

Do Little in •  Digital Strategy •  User Experience •  Design •  Engagement •  Mobile •  Web Copy •  Technology •  Hosting •  CMS •  Games •  Media •  Search

Do Little

-  Focus on your main Goal -  Utilize the most prevailing digital trend -  Take advantage of the fastest growing market trend

Digital Strategy

Young Audience Women’s Position Growth: GDP Internet Penetration

Drive Sales

Get Noticed Listen & Learn

Build Brand

Up-Sell Current Customers

Internet Mobile Penetration

Digital Trends

Tablet usage

Location Based Services Social Media in!uence

Market Trends

Client Goals

Lets come up with a strategic direction

Drive Sales

Get Noticed

Listen & Learn

Young Audience

Women’s Position

Growth: GDP

Internet Penetration

Market Trends

Client Goals

Build Brand

Internet Mobile Penetration

Digital Trends

Tablet usage

Location Based Services

Group buying

Social Media in!uence

Convert Leads

Young Audience

Market Trends

Client Goals

Build Brand Digital

Trends

Tablet usage

Medium: IPAD App Type: Game

Do Little Keep it simple.

User Experience

Design

Do Little - Grid - Everyone needs an apple.com design. Just because they did little, little details.

Do Little -  Don’t Complicate it -  Start with a short time engagement, learn from it and then

extend it. -  Margin of error is lower if the engagement is simple -  No one have time to understand the rules of engagement

Engagement

Do Little -  Don’t develop an application for each device -  Use multi-platform development tools -  Use HTML5/ CSS3, it works on all browsers

Mobile

Do Little -  Start on small scale -  Measure on small scale, get your metrics in place, then take

it main stream. -  Social portals and games have the intensity to grow viral,

and you end up with a slow response application.

Technology

Do Little -  Do cloud hosting -  Don’t become an ISP by providing Hosting, security, high

availability, scalability, and managed services. -  Use CDNs

Hosting

Do Little -  For quick engagements, there is NO need for big

investments, a little investment in open source CMS could do the job.

CMS

Use these free CMS platforms: •  Drupal •  Joomla •  Wordpress •  DotnetNuke

Do Little -  On the web, users don’t read, they scan -  Less Copy, more bullet points -  Compact informative paragraph headers -  If you have a lot of content, try to use a video or an

interactive presentation. -  If you need to add complicated text use an infographic

Web Copy

Do Little -  Don’t spend all your budget on direct traf"c. -  Spend a little on engagements and viral concepts.

Media

Do Little

-  You don’t really need to develop a game to reach your audience

-  Use In-game ads -  Use branded virtual goods

Games

Do Little -  Don’t predict keywords, let the Engine get you the local

volume of traf"c -  Use SERPs to monitor progress (look for top 20 moving

keywords)

Search

Thank you

@bassamalhakim

@ethosinteract info@ethosinteract.com www.ethosinteract.com