digital marketing. do little, achieve more
TRANSCRIPT
Do Little, achieve a lot! Bassam Alhakim September 26, 2011
Do Little in • Digital Strategy • User Experience • Design • Engagement • Mobile • Web Copy • Technology • Hosting • CMS • Games • Media • Search
Do Little
- Focus on your main Goal - Utilize the most prevailing digital trend - Take advantage of the fastest growing market trend
Digital Strategy
Young Audience Women’s Position Growth: GDP Internet Penetration
Drive Sales
Get Noticed Listen & Learn
Build Brand
Up-Sell Current Customers
Internet Mobile Penetration
Digital Trends
Tablet usage
Location Based Services Social Media in!uence
Market Trends
Client Goals
Lets come up with a strategic direction
Drive Sales
Get Noticed
Listen & Learn
Young Audience
Women’s Position
Growth: GDP
Internet Penetration
Market Trends
Client Goals
Build Brand
Internet Mobile Penetration
Digital Trends
Tablet usage
Location Based Services
Group buying
Social Media in!uence
Convert Leads
Young Audience
Market Trends
Client Goals
Build Brand Digital
Trends
Tablet usage
Medium: IPAD App Type: Game
Do Little Keep it simple.
User Experience
Design
Do Little - Grid - Everyone needs an apple.com design. Just because they did little, little details.
Do Little - Don’t Complicate it - Start with a short time engagement, learn from it and then
extend it. - Margin of error is lower if the engagement is simple - No one have time to understand the rules of engagement
Engagement
Do Little - Don’t develop an application for each device - Use multi-platform development tools - Use HTML5/ CSS3, it works on all browsers
Mobile
Do Little - Start on small scale - Measure on small scale, get your metrics in place, then take
it main stream. - Social portals and games have the intensity to grow viral,
and you end up with a slow response application.
Technology
Do Little - Do cloud hosting - Don’t become an ISP by providing Hosting, security, high
availability, scalability, and managed services. - Use CDNs
Hosting
Do Little - For quick engagements, there is NO need for big
investments, a little investment in open source CMS could do the job.
CMS
Use these free CMS platforms: • Drupal • Joomla • Wordpress • DotnetNuke
Do Little - On the web, users don’t read, they scan - Less Copy, more bullet points - Compact informative paragraph headers - If you have a lot of content, try to use a video or an
interactive presentation. - If you need to add complicated text use an infographic
Web Copy
Do Little - Don’t spend all your budget on direct traf"c. - Spend a little on engagements and viral concepts.
Media
Do Little
- You don’t really need to develop a game to reach your audience
- Use In-game ads - Use branded virtual goods
Games
Do Little - Don’t predict keywords, let the Engine get you the local
volume of traf"c - Use SERPs to monitor progress (look for top 20 moving
keywords)
Search
