digital marketing (dmk201 at ) - lecture 7: website planning and usability

Digital Marketing (DMK 201)

Presented by

Ryan Busch

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Introductions

• About Me

• About PIU

• About these Lectures

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Customer Experience Planning

and the Websiteand the Website

Lecture 7 of 8

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Recap from Lecture 6

• B2C - eCommerce

• B2B - eCommerce

• Metrics

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Lecture 7

Learning Objectives

1. Importance of Site Planning

2. Site Usability

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

A Word on Planning

• As always—think SMART

• Prefer Function to Form

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Site Specific Planning

1. Objectives

2. Project Definition

3. Support Team Selection

4. Research4. Research

5. Prototype

6. Content Development

7. Test

8. Launch

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

The Team

• Sponsor

• Owner

• Project Manager

• Designer• Designer

• Copywriter

• Webmaster

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Teams from Outside

• Firms

• Consultants

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Planning Considerations

• Build to scale

• Build for the future

• Be as professional-looking as possible

• Be as organized as possible• Be as organized as possible

• Graphic design should support not steal

• Users come from inside and out

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Don’t Do This!Yes..it is

pretty. Hey…we can

listen to

music…

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

…I’m hungry…where are they located…what hours are they open…this looks

expensive…maybe their menu can tell me how much they cost…NOPE…will…maybe I

can call them to ask…wait…where’s their phone number…??????????????????????

BUT

Wrap-Up

• Plan based upon objectives

• Plan for the user(S)

• Plan for the future

• Next Week…• Next Week…

– LAST LECTURE!

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!