digital marketing bootcamp

Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken

Digital Marketing BootcampTrends, strategies and platforms all practices need to know

PricewaterhouseCoopers, LLP 2012

24-7Be prepared

Source: StatCounter Global Stats, 11/2012

Shift in MediaDigital opportunities for advertisers and publishers remain strong.

Getting Startedwith a Site

.com is the bomb

Mobile is a mustResponsive is best

Imagery is key – A vs B

-Wordpress

-Squarespace

-Registrars

Important criteria

1) How will you update it?

2) Where is it hosted?

3) Who owns the site if you want to move it?

4) Giving someone a hammer does not make them a carpenter.

Twitter

-Setting up a profileTips

-Using Hootsuite

Facebook

Vanity URLs

Insights

Advertising

Types of Content**Hubspot, 2012

Other Social Networks

- 80% of Pinterest users are women

- 20% of US internet-using women are on Pinterest

- Average users spends 98 minutes per month on Pinterest

- 9 million Pinterest users have connected their accounts to FacebookSource: http://expandedramblings.com/index.php/pinterest-stats/2/)

Email Marketing

From Salesforce.com

- 44% of email recipients made at least on purchase last year based on a promotional email

- For every $1 spent, $44.25 is the average return on email marketing investme

- Email marketing as a channel was the third overall lead generation source for marketers in 2013,

- 6 AM has the highest CTR of any hour.

- 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.

-Never use Outlook, Gmail, etc.

-CAN-SPAM

-PlatformsMailChimp, Constant Contact, iContact, Campaign Monitor

-An example

Analytics

Let’s take a tour!

How to install?

Content

Do Not Make Content an Afterthought!Content Strategy

Critical for SEO (DocuTAP example)

It’s the core of your digital marketing

Developing a brand voice

Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken

Q&A