digital manufacturing webinar version2

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What are the digital signals that can help us in supply chain? Join Lora Cecere as she shares insights on social signals, unstructured data, maps, telematics and the internet of things and how they relate to the supply chain.

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Digital Supply Chain

#SCIWEBINAR

Supply Chain Insights LLC Copyright © 2013, p. 2

Lora Cecere: Our Host

• Founder of Supply Chain Insights

“LinkedIn Influencer”

Guest blog for Forbes

Author of 2 books: Bricks Matter (2012) and Metrics That Matter (to publish Fall of 2014)

• Partner at Altimeter Group (leader in open research)

• 7 years of Management Experience leading Analyst Teams at Gartner and AMR Research

• 8 years Experience in Marketing and Selling Supply Chain Software at Descartes Systems Group and Manugistics (now JDA)

• 15 Years Leading teams in Manufacturing and Distribution operations for Clorox, Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and Procter & Gamble.

Contact Information: • Email: lora.cecere@supplychaininsights.com• Blog: www.supplychainshaman.com (6000 pageviews/month)• Forbes: http://www.forbes.com/search/?q=lora+cecere• Twitter: lcecere (4800 followers)• LinkedIn: linkedin.com/pub/lora-cecere/0/196/573 (7000 in the network)

Supply Chain Insights LLC Copyright © 2013, p. 3

Our Panel

Marc Brown, Former CIO of Heinz and Del Monte

Karen Conway, Executive Director, GHX

Carole Hom, Senior Director of ReplenishmentLogitech

Supply Chain Insights LLC Copyright © 2013, p. 4

Today’s Supply Chain

#sciwebinar

Supply Chain Insights LLC Copyright © 2013, p. 5

Supply Chains Today: A Business Continuity Risk

#sciwebinar

Supply Chain Insights LLC Copyright © 2013, p. 6

Current State: Nine out of Ten are Stuck

Evolution of Digital Supply Chain

Internet of Things

Cognitive Learning

Mobility

Canonical Integration

Social and Unstructure

d Data

Digital Images

Digital Manufacturing Digital Path to Purchase

B2B Networks 3-D Printing

ECommerce

Cloud Computing

Digital Supply Chain

Collaborative Economy

Lis

ten

ing

Tes

t an

d

Le

arn

Telematics

Digital Natives

Digital Immigrants

Digital Holdouts

Digitally Disengaged

Social Where would I be without it?

I use it, but I am timid.

What use twitter?

I see no use for this stuff.

Mobile Why do I need my PC?

I use it, and it is a big part of my life.

I don’t see the need for a tablet, or txting.

This stuff is for my kids

Digital Printing Very cool. What can I not print?

Thinking about it. Experimenting.

Interesting, I will follow the market.

I hear the talk, but I think that this is Science fiction.

Cloud Computing

Shouldn’t everything be in the cloud?

Let’s automate our old processes in the cloud

Let’s be sure that we maintain the firewall for our company

The Workforce

Supply Chain Insights LLC Copyright © 2013, p. 9

• Which are you?• How do you bring these groups together?• Any insights that you can share?

For the Panelists

Digital Path to Purchase

Supply Chain Insights LLC Copyright © 2013, p. 11

Automation of the four moments of truth in the purchase cycle through the use of social, mobile, digital, and analytics technologies.

Digital Path to Purchase

Supply Chain Insights LLC Copyright © 2013, p. 12

Four Moments of Truth

The List:• Digital

Recipe• Digital

Coupons• Online

Rating and Reviews

The Basket:• Shelf-sensing• QR Codes• In-store

coupons• IP Address

Sensing• Localized

assortment

The Check-out• Downstream

Data• Loyalty Data

Usage• Sentiment Data• Ratings and

Reviews

Supply Chain Insights LLC Copyright © 2013, p. 13

Emergence of Digital Path to Purchase

Supply Chain Insights LLC Copyright © 2013, p. 14

Funding for the Digital Path to Purchase

Supply Chain Insights LLC Copyright © 2013, p. 15

Where’s my Bud?

Finally make it to the aisle, and…

Where’s My Bud?

Use your mobile phone to snap the tag above to get your Bud!

http://demos.dennyboynton.com/RetailLocationOutOfStock.aspx

Supply Chain Insights LLC Copyright © 2013, p. 16

Thank you for letting BudHunters know about your beer being out of stock.

It looks like Denny and Doug's Liquor Emporium is out of Bud Light. Why not grab some Bud Select and take $2.00 off on your purchase on us? Just bring the code below with yout to the register.ABBL12456

 

Supply Chain Insights LLC Copyright © 2013, p. 17

Retailer Experience

New text message to 612-961-7802:

A customer at Denny and Doug’s Liquor Emporium has just snapped a tag. You’re out of stock on Bud Light.

Please contact your wholesaler.

Supply Chain Insights LLC Copyright © 2013, p. 18

Amazon Aspires to $100B in CPG Sales

Supply Chain Insights LLC Copyright © 2013, p. 19

Connecting to better serve your customers, your employees and your partners outside in.

Supply Chain Insights LLC Copyright © 2013, p. 20

11 Facebook Sites and 7 Twitter Handles on Average

Use of Emoticons

Supply Chain Insights LLC Copyright © 2013, p. 22

• Newell Rubbermaid

Newell Rubbermaid

#Future15SB @bwdumars

Supply Chain Insights LLC Copyright © 2013, p. 23

#Future15SB @bwdumars

Newell Rubbermaid

Supply Chain Insights LLC Copyright © 2013, p. 24

• Marc: How do you see the Digital Path to Purchase? What does this mean for the CIO in consumer products?

• Carole: Any insights here for your supply chain?

Panel Discussion

Collaborative Economy

Supply Chain Insights LLC Copyright © 2013, p. 26

Supply Chain Insights LLC Copyright © 2013, p. 27

The Collaborative Economy

Collaborative Economy Definition: An economic model of shared ownership and

access between people, startups, and corporations.

Supply Chain Insights LLC Copyright © 2013, p. 28

Collaborative Shipping: GoBarnacle

3-D Printing

Co-Production with 3D Printers

3-D Printing of Human Organs

Ultimate Ear

Digital Manufacturing

Supply Chain Insights LLC Copyright © 2013, p. 34

Redefinition of Maintenance

Use of output from sensors, pumps, and motors to sense the condition of equipment and align maintenance programs moving away from mean-time failure.

Supply Chain Insights LLC Copyright © 2013, p. 35

• Which of these digital processes excite you?• Karen, how does this tie to the medical

device supply chain?• Carole, your thoughts on the application to

high-tech?• Marc, how about CPG?

Panel Discussion

B2B Networks

Supply Chain Insights LLC Copyright © 2013, p. 37

Outsourcing

Supply Chain Insights LLC Copyright © 2013, p. 38

Connecting the Extended Supply Chain

38

Trading Partner 1 Trading Partner 2 Trading Partner 3

Transactional Applications

Transactional Applications

Transactional Applications

Store

Supply Chain Insights LLC Copyright © 2013, p. 39

For Both Sales and Purchase Orders, Over Half of Orders are Exchanged via EDI/XML

Supply Chain Insights LLC Copyright © 2013, p. 40

Gaps in Visibility

Supply Chain Insights LLC Copyright © 2013, p. 41

• Where are we on the adoption of business networks?

• How does the advancement of digital technologies drive or slow progress?

Panel Discussion

Outside-in Processes

Supply Chain Insights LLC Copyright © 2013, p. 43

Evolution of Supply Chain Excellence

Align

ResilientReliable

Adapt

Efficient

Building Horizontal Connector

ContinuousTesting

LearningImproving

Orchestrate

Sense Demand

and Supply

Shape Demand andSupply based

on Market

DemandVolatility

Supply Volatility

Right Product

Right Place

Right Time

Right Cost

Cost

Procure to pay/order to

cash

Supply Chain Insights LLC Copyright © 2013, p. 44

• What excites you about the digital supply chain?

• Where do you think it holds the most promise for your industry?

• Which of these processes and techniques allow people to leapfrog? What does it mean for existing technology?

Panel Discussion

Supply Chain Insights LLC Copyright © 2013, p. 45

• SAP stumbles and then recovers. Oracle and JDA become less significant.

• Redefinition of the “Ends” of the Supply Chain: CRM and SRM become obsolete. B2B Networks become a Reality.

• Cognitive learning becomes mainstream. Supply Chain Planning Enters the Third Act.

• Rise of the Digital Supply Chain: Coalescence of 3-D Printing, Robotics, Manless Vehicles. New Processes redefine the physics and atoms of today’s supply chain.

My Predictions

Supply Chain Insights LLC Copyright © 2013, p. 46

Questions?

Supply Chain Insights LLC Copyright © 2013, p. 47

What’s Happening at Supply Chain Insights

www.supplychaininsights.com

Supply Chain Insights LLC Copyright © 2013, p. 48

About Lora Cecere

• Founder of Supply Chain Insights

“LinkedIn Influencer”

Guest blog for Forbes

Author of 2 books: Bricks Matter (2012) and Metrics That Matter (to publish Fall of 2014)

• Partner at Altimeter Group (leader in open research)

• 7 years of Management Experience leading Analyst Teams at Gartner and AMR Research

• 8 years Experience in Marketing and Selling Supply Chain Software at Descartes Systems Group and Manugistics (now JDA)

• 15 Years Leading teams in Manufacturing and Distribution operations for Clorox, Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and Procter & Gamble.

Contact Information: • Email: lora.cecere@supplychaininsights.com• Blog: www.supplychainshaman.com (6000 pageviews/month)• Forbes: http://www.forbes.com/search/?q=lora+cecere• Twitter: lcecere (4800 followers)• LinkedIn: linkedin.com/pub/lora-cecere/0/196/573 (7000 in the network)

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