digital in the round at destination: berlin 2013

GUIDO GHEDIN, YOUNG DIGITALS

A VIEWPOINT ON DIFFERENT

DIGITAL LANDSCAPES

A PROJECT BY

THe people inside this circle

are more THan the people outside OF it

INTERNET USERS IN ASIA

REST OF THE WORLD

2.4% OF ALL THE TWEETS SENT GLOBALLY COME FROM JAKARTA

SOCIAL

MXIT

GRAM VAANI

THEY’RE JUST WAITING FOR CHEAP CHINESE SMARTPHONES.

THAT’S WHERE MOST OF THE INTERNET USERS OF THE FUTURE RESIDE.

DESKTOP USERSMOBILE USERS

2009 2011 20132007

400M800M

1200M1600M2000M

2014

THE TOP OF KILIMANJARO MOUNTAIN HAS INTERNET CONNECTION

MXIT

THE BIGGEST AFRICAN SOCIAL NETWORK

KAKAO TALK 2010 // SOUTH KOREA

LINE 2011 // JAPAN

WEIXIN/WECHAT 2011 // CHINA

THE ASIAN WAR

Hi!

Hello!

WHATSAPP ON

STEROIDS

IS THIS IT?

NO, IT’S NOT

THERE AREDIFFERENT DIGITAL ECOSYSTYEMS

= OVER 100 MILLION INTERNET USERS

THE RUNET

KAZAKHSTAN, “ASIASTANS”

UKRAINE, BELARUS

ARMENIA, GEORGIA

RUSSIAN FEDERATION

VKONTAKTE // SOCIAL

YANDEX // SEARCH

ODNOKLASSNIKI // SOCIAL

WHY DOES VKONTAKTE ROCK?

INTERNET

USERS

IN CHINAX 2 =

600 MILLIONINTERNET USERS

THE CHINESE DIGITAL ECOSYSTEM

SINA WEIBO

RENREN

YOUKU

DOUBANWECHAT

RENREN. SINCE 2005

SINA WEIBO

YOUKU

THE GREAT FIREWALL

18th NATIONAL PARTY CONGRESS十八大 // Shíbā dà

SPARTA斯巴达 // Sībādá

THANKS.

@guido_ghedin