digital in the round at destination: berlin 2013
DESCRIPTION
Opening keynote during the international event "Destination: Berlin", organized by Brazilian agency Alfaiataria Digital in BerlinTRANSCRIPT
GUIDO GHEDIN, YOUNG DIGITALS
A VIEWPOINT ON DIFFERENT
DIGITAL LANDSCAPES
A PROJECT BY
THe people inside this circle
are more THan the people outside OF it
INTERNET USERS IN ASIA
REST OF THE WORLD
2.4% OF ALL THE TWEETS SENT GLOBALLY COME FROM JAKARTA
SOCIAL
MXIT
GRAM VAANI
THEY’RE JUST WAITING FOR CHEAP CHINESE SMARTPHONES.
THAT’S WHERE MOST OF THE INTERNET USERS OF THE FUTURE RESIDE.
DESKTOP USERSMOBILE USERS
2009 2011 20132007
400M800M
1200M1600M2000M
2014
THE TOP OF KILIMANJARO MOUNTAIN HAS INTERNET CONNECTION
MXIT
THE BIGGEST AFRICAN SOCIAL NETWORK
KAKAO TALK 2010 // SOUTH KOREA
LINE 2011 // JAPAN
WEIXIN/WECHAT 2011 // CHINA
THE ASIAN WAR
Hi!
Hello!
WHATSAPP ON
STEROIDS
IS THIS IT?
NO, IT’S NOT
THERE AREDIFFERENT DIGITAL ECOSYSTYEMS
= OVER 100 MILLION INTERNET USERS
THE RUNET
KAZAKHSTAN, “ASIASTANS”
UKRAINE, BELARUS
ARMENIA, GEORGIA
RUSSIAN FEDERATION
VKONTAKTE // SOCIAL
YANDEX // SEARCH
ODNOKLASSNIKI // SOCIAL
WHY DOES VKONTAKTE ROCK?
INTERNET
USERS
IN CHINAX 2 =
600 MILLIONINTERNET USERS
THE CHINESE DIGITAL ECOSYSTEM
SINA WEIBO
RENREN
YOUKU
DOUBANWECHAT
RENREN. SINCE 2005
SINA WEIBO
YOUKU
THE GREAT FIREWALL
18th NATIONAL PARTY CONGRESS十八大 // Shíbā dà
SPARTA斯巴达 // Sībādá
THANKS.
@guido_ghedin