[digital first 2016] personal branding and profiling 2.0: how the social web changed the rules

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THE WORLD ISCHANGINGFAST

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DIGITALTSUNAMI

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PAST

OPEN KNOWLEDGE

KNOWLEDGE MONOPOLISM

PRESENT

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PAST PRESENT

NETWORKEDINSTITUTIONAL

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PAST

PEOPLE-BASEDAUTHORITY-BASED

PRESENT

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HOW HAVE WE COME HERE?

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Early 2000 to now 2007 to now 2G, 3G, 4G… 5G

CONVERSATIONAL WEB MOBILITY INTERNET ACCESS+ +

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BIGDATA

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THE INTERNET IS HERE TO STAY, SO IS YOUR DIGITAL CAPITAL.

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$26 billion

MOTIVATION EVOLUTION IN SOCIAL MEDIA USE SINCE 2014 (GWI)

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OPPORTUNITIES &

THREATS

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THREATS

THIS BOOK IS NOT SUPPOSED TO BE AN INSTRUCTION MANUAL.

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PROTECTING YOUR DIGITAL CAPITAL IS BECOMING INCREASINGLY IMPORTANT.

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OPPORTUNITIES

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THE CURRENCY OF THE NEW ECONOMY =TRUST BETWEEN STRANGERSRachel Botsman

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REPUTATION-BASED trust.

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ONLINE

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PEOPLE DO BUSINESS WITH PEOPLE.

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NEEDS

NEEDS NEEDS

NEEDS

NEEDS

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SO, WHY A PERSONAL BRAND?

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TRUSTPROJECTS PROJECTS

NEEDSNEEDS

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WHAT IS YOUR REPUTATION CAPITAL?

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TO MEET EACH OTHER’S NEEDS, EACH NEEDS TO BE FOUND, SEEN and IN TOUCH.

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PERSONAL VALUE PROPOSITION

MAKE A DIFFERENCE

SKILLS AND ABILITIES

WOW EFFECT

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AUTHENTICITY

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QUALITY

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CONTEXTUALISATION

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ANTICIPATION

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« Your brand is what Google says your brand is. »

~Chris Anderson

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INVEST IN YOUR PERSONAL BRAND ONLINE AS A SIGNIFICANT POTENTIAL VALUE.

THERE IS NOTA SINGLE HUMANEXPERIENCETHAT WON’T BETRANSFORMED BYDIGITAL.

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We are pathfinders

denys@reputation365.eu+32 (0) 487 42 98 82www.reputation365.eu

linkedin.com/in/denysmalengreau twitter.com/D_MLG

Thank you!CONTACT

SOCIAL MEDIA