digital double-down: how far will leaders leap ahead?

Digital Double-Down: How Far Will Leaders Leap Ahead?

Introduction

Every business is becoming a digital

business and change is coming fast.

Each business is on its own journey:

becoming digital in its own way and

following its own unique strategy.

A sharp divide is emerging between companies

which view digital technology as a tool for steadily

improving existing business activities – Digital

Followers – and those who clearly see something

much more profound – the Digital Transformers.

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Which

path will your

business take?

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Catalysts of Transformation

Put simply, Digital Transformers are

responding to customer redefinition

of markets.

Digital technology has allowed for the

reshaping of traditional markets, with

new entrants and new collaboration

opportunities with partners.

So by investing in digital growth strategies,

forward-facing organizations can respond to these

market changes, creating disruptive new business

models that require their competitors to respond.

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Executives must embed digital firmly

within their organization’s strategy

if they are to prosper.

Ultimately, every company’s strategy will need to

incorporate some form of digital transformation,

even if transformation is not its explicit strategic goal.

Digital Transformers are doing this by focusing on

growth investments, digital technology and executive

leadership as part of their expectations for change.

Digital as the Linchpin of Strategy

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Digital change is coming fast. It will

come from the outside in – in the

form of customers choices, new

products, services and experiences.

It will affect every company

and every industry.

Executives responsible for digital strategy should

be asking the right questions to see how closely

their organization’s views are aligned with those

of the digital transformers.

Our Digital Transformation Questionnaire will help

you to test you’re digital savvy. But further steps

are necessary to achieve full Digital Transformation.

To launch your organization on the journey.

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FULL REPORT

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Digital Transformation Questionnaire – Competition

How do others view

digital transformation?

What threats does digital pose

to our business? How could

competitors use it against us?

How could digital

capabilities pull us

ahead of our competitors?

Which new competitors are using

digital to go after our customers?

Which of them are succeeding

at this? How are they doing it?

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Digital Transformation Questionnaire – Organization

What are the new business

models, new trends and new

digital technologies that we

most need to watch out

for—and exploit?

What new commercial

arrangements could

accelerate our digital

investments?

How do we organize for

success, allocate resources,

and assign responsibilities?

With whom should we now

partner in a digital world?

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Digital Transformation Questionnaire – Customers

Do we explicitly focus

our digital strategy on new

growth opportunities or is

digital just another marketing

or efficiency program?

How do we identify new

markets and value migration

in our industry?

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Digital Transformation Questionnaire – Leadership

Which of our senior leaders

should be responsible for

our digital efforts?

To what extent must it be

a shared responsibility?

How do we communicate our

digital intent to the board of

directors, customers, suppliers,

employees and other partners?

How should we organize,

measure, recruit, and reward

in a digital world?

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Connect with us to find out

how to ensure a growth-focus

for your organization’s digital

transformation.

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Contact us

Email: digitalstrategy@accenture.com

Visit: www.accenture.com/digitalstrategy