digital donations meetup

Digital Donations

betterplace meetup, 20. June 2013

Dr. Joana Breidenbach

betterplace.org

betterplace lab

Trendscouting

The donation market

Country Donation/Population (€)

Donation volume (€)

Population

USA 683,00 212,64 Mrd. 311 Mio.

Netherlands 259,00 4,3 Mrd. 16,6 Mio.

UK 198,00 12,23 Mrd. 61,6 Mio.

Switzerland 121,00 0,96 Mrd. 7,9 Mio.

Germany 67,00 4,5 Mrd. 82,0 Mio.

Austria 54,00 0,46 Mrd. 8,4 Mio.

Online generated donations

Disaster Relief: up to 50% +

Disaster Relief: up to 50% +

Yearly donations in Germany: 4,5 Billion

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7-10 %

Future most important fundraising channels

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Quelle: Online Fundraising Studie 2012, Altruja GmbH.

Online Fundraising

Long Tail: Visibility for local projects

Direct cash transfers: Cutting out the middle men

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Improve transparancy & accountability

Web of Trust: Crowdsourcing opinions

Lower Fundraising costs

100 %

Enlarging the pie: Younger donors

Painless Giving

Round-up while shopping

Affiliate Marketing

Gamification

Mobile donations

Mobile donations

Mobile donations

Mobile donations

Mobile donations

The Challenges

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1. How can we implement donations in our daily life?

1. How can we make „donations“ sexy?

2. How do we encourage recurring online donations?

1. How do we encourage NGOs to motivate their supporters to start fundraising events?

Work with us on these challenges!

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When?

19. – 21. July 2013

Where?

Betterplace office, Schlesische Strasse 26, 10997 Berlin

How?

Write to jb@betterplace.org

betterplace labgut.org gemeinnützige Aktiengesellschaft

Schlesische Strasse 26, 10997 BerlinTel +49 30 76 76 44 88-0, F-40jb@betterplace.org

Thank you very much.

Dr. Joana Breidenbach

Founder and CEObetterplace lab

Anthropologist & Author