rocky mountain digital producer meetup - organic search: doing it right with matt lacuesta
TRANSCRIPT
Organic Search:Doing it right
RMDPM 2.16.2017
#DSDEN16 | @mattlacuesta | @burnsmarketing
#DSDEN16 | @mattlacuesta | @burnsmarketing
No more
#DSDEN16 | @mattlacuesta | @burnsmarketing
#DSDEN16 | @mattlacuesta | @burnsmarketing#DSDEN16 | @mattlacuesta | @burnsmarketing
#DSDEN16 | @mattlacuesta | @burnsmarketing
Ugly baby#DSDEN16 | @mattlacuesta | @burnsmarketing
#DSDEN16 | @mattlacuesta | @burnsmarketing
Be nice#DSDEN16 | @mattlacuesta | @burnsmarketing
_ New Sites_ Rebuilds / Migrations_ Digital Assets_ Apps
WHAT YOU DEAL WITH
_ Technical Issues_ On-Page SEO
_ Content_ Meta Optimizations
_ Off-Page SEO_ Inbound links
WHAT I DEAL WITH
_ Accessibility_ Crawlability
_ Performance_ Speed
_ Mobile Friendliness
MAIN ISSUES I SEE
ACCESSIBILITY
_ Site structure_ Robots.txt
_ Disallow: /_ X-robots
ACCESSIBILITY
PERFORMANCE
_ Site speed_ Mobile and desktop
_ https://tools.pingdom.com
SITE PERFORMANCE
MOBILE FRIENDLINESS
_ Good user experience?_ Load quickly?_ All content accessible?_ Mobile friendly testing_ Ranking factor
MOBILE FRIENDLINESS
MOBILE FRIENDLY TEST
THE (MANDATORY) BASICS
_ Google Analytics_ Google Search Console_ Google Tag Manager
BASIC TOOLS
MOBILE FRIENDLY TEST
VARVY / SEO OVERVIEW
VARVY / QUICK SEO OVERVIEW
https://varvy.com
MOZ / OPEN SITE EXPLORER
https://varvy.com
VARVY / QUICK SEO OVERVIEW
https://varvy.com
PAGE SPEED INSIGHTS
PAGE SPEED INSIGHTS
developers.google.com/speed/pagespeed/insights/
MOBILE FRIENDLY TOOL
MOBILE FRIENDLY TEST
MOBILE FRIENDLY TEST
https://www.google.com/webmasters/tools/mobile-friendly/
MOZ / OPEN SITE EXPLORER
_ Identifies links pointing to site
_ Highlights low quality links
_ Good for before/after link profile for new
launches_ https://moz.com
MOZ / OPEN SITE EXPLORER
MOZ / OPEN SITE EXPLORER
google.com/trends
SCREAMING FROG
_ Crawls site_ Identifies Errors
_ Broken pages, meta issues, redirects, etc…
_ FREE up to 500 URLs_ https://www.screaming frog.co.uk
SCREAMING FROG / SITE CRAWLER
SCREAMING FROG / SITE CRAWLER
https://varvy.com
#DSDEN16 | @mattlacuesta | @burnsmarketing
Next steps#DSDEN16 | @mattlacuesta | @burnsmarketing
#DSDEN16 | @mattlacuesta | @burnsmarketing
Think about current client relationships and where you
can show more value.
#DSDEN16 | @mattlacuesta | @burnsmarketing
#DSDEN16 | @mattlacuesta | @burnsmarketing
Look at current processes and look for opportunities for
SEO integration.
#DSDEN16 | @mattlacuesta | @burnsmarketing
MOBILE FRIENDLY TEST
GOOGLE MY BUSINESS
GOOGLE MY BUSINESS
google.com/business
THINK WITH GOOGLE
google.com/trends
THINK WITH GOOGLE
MOBILE FRIENDLY TEST
thinkwithgoogle.com
GOOGLE TRENDS
GOOGLE TRENDS
GOOGLE TRENDS
google.com/trends
google.com/trends
GOOGLE WEBMASTERS
google.com/ webmasters/