digital design trends for 2017 & beyond - …...confidential 25since 2001, beaconfire red has...

Digital Design Trends for 2017 & Beyond

Steve MarkEve

Markell TJ

Design for Multi-Channel Content

Why design for multi-channel content?

• Audience is found on multiple platforms / channels

• BP audience grew from 200,000 to 1.2 million on LinkedIn

• Email voted the #1 metric for measuring content marketing success

Content First Design

Content is king.Design is queen.

Cards

Foundation Center

Pinterest

Typography

Bold & custom fonts with striking imagery and video

Customized to content Type as image

Integral part of page composition Larger headlines

Decline of Flat Design

NPF - Textures

Baldor – CTAs

Stripe - Backgrounds

Spotify - Cards

Asymmetry (& new symmetries)

Incomplete grid

Breaking the plane Split screen

Diagonals

Mobile Only Design

Why Mobile Only?

• Over 25% of the world is mobile-only

• In the US, 10% of adults are mobile-only

• In the US, people spend 65% of their digital time on mobile.

Animation

Navigation

CTAs Radial Menu Buttons

Counter

Patterns

AR and VR

Charity Water VR Pokémon Go

About Beaconfire RED

CONFIDENTIAL 25

Since 2001, Beaconfire RED has helped more than 250 leading nonprofitsgrow and transform their brands.

We create digital campaigns, design user-centric websites and apps, and develop technology solutions that engage visitors and increase revenue.

CONFIDENTIAL 28

Want to Know More about Our Services?

• Visit www.beaconfire-red.com/our-services and www.beaconfire-red.com/our-work to learn more.

• Or email Liz Murphy at liz.murphy@beaconfire-red.com or phone 571-814-2219.