digital content that works

Digital Content That Works

What it takes to create, place and manage images that engage, excite and

work to lead your clients to a sale!

Images and their creation

Use Images that are common to your core demographic.

Find images that compel emotion.

Use images that are technically correct.

Capture the moments that matter.

Smiles are the new premium commodity .

The image and Facebook

Crop for placement ( square or rectangle)

Size, Ratio and Orientation.

Color and contrast.

Use logo and watermark.

Higher Contrast for Facebook

Higher Contrast for Facebook

Cropping

Tell the story

Ratio and Facebook Albums

Image Dimensions

Pinned Photo Ratio is 1 to 1 Profile is 1 to 1 and must not be smaller

than 180 px by 180 px Time line is 851 px x 315 or 3.2 to 1 ratio

Facebook albums center your images and will use a basic rule of

orientation with wall lay out. I use the Bob Wydra 4 post rule by

posting the first image as the main image and then 3 following images at 1 to 1 ratio.

Orientation and layout

First image determines layout.

Image Order In Albums

Click on image and drag and drop.

Full Album Post On Feed

Saving for SEO

All the major search engines have their own image search

engines.

Use descriptive file namesBad: www.yoursite.com/images/photo-356789.jpgGood: www.yoursite.com/images/row-boat-by-lake.jpg

Use the social photo sitesUpload some of your images to photo hosting sites like Flickr.com. Add links back to the relevant page on your site.

Very Important!

Your gift from Mark.

@ and Tagging

Tagging within images!

Using the tag and @ sign feature will connect you to your outer sphere of influence.

Raise your insights!

Engage more fans!

Be seen on more walls!

Tag In Albums

Complex Linking

Tag In Post Comment Stream (Before)

Tag In Post Comment Stream (After)

Tag In Post Comment Stream (After)

Posting On Event Pages

Connecting To Digital Dots

Engage fans and organizations with large number of followers.

Sponsor a photographer to document events that interest your demographics.

Tag and link to your sponsors and media. Drop in links to web sites and blogs.

TAKE CARE OF YOUR KEY ENGAGMENT CONTACTS! (Compensation)

What Cross Posting Can Do!

Smile and the world smiles with you!

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