what works in digital today?
TRANSCRIPT
What Works in Digital Today: Facebook in 2015
Nice to meet you :)
SocialBrand
1. Understand Your Brand
Brand Values Brand UVP
Brand Story Content Strategy
2. Now DO Social
What to expect
Awareness Engagement
Popularisation
What NOT to expect
Instant sales Instant trust
189 832 972 likes
LET’S COOK
LikeAlyzer SumallCheck
Usernames
Tools
Prepare for a flight
Visual Text
Goals
Tools for social media graphics
The content
Calendar Real time
Don’t overpost
Be faster than others…
What is working right now?
What to expect
Awareness Engagement
Popularisation
Why organic facebook reach drops off
2012 2013 2014 2015
16%
9%
2.5%
?%
Photos are no more HOT
Native Facebook Videos Get More Reach Than Any Other Type of Post
Videos with a personal touch
Video is power!
Drive Traffic with Links
The new organic: facebook groups
Use ads
Resources:
insidefacebook.com socialmediaexaminer.com
