digital connectedness: using social media for professional networking

Digital Connectedness: Using Social Media for Professional Networking

Guest Lecture

--- --- --- --- --- Sue Beckingham | @suebecks --- --- --- --- ---Sheffield Hallam University

http://www.alexa.com/topsites/global!

will find you!

Be mindful of how people search for information

Unlike footprints in

the sand your digital

footprints are permanent

Social Media ranks highly!

How will your digital shadows from your past impact on your future?

Raise your privacy settings on Facebook Don’t disclose personal informationBe careful what you share and who you share it with

Need to remember…What happens in Vegas,

stays on Facebook

What do we mean by professional networking?

values and personal commitment

skills and abilities

knowledge and understanding

A social network is a social structure made up of a set of actors (such as individuals or organizations) and

the dyadic ties (interaction) between these actors.

"Social" Media Presence

Why networks matter

“Power does not reside ininstitutions, not even the state or

large corporations.

It is located in the networks that structure society . . .”

Manuel Castells

Video clip

Online connectedness

• Enables and provides support for learning• Can increase the effectiveness of learning• Can increase access to learning. • Allows people to connect with each other in

spite of geographical distances• Provides a forum and permission to

participate• Complements face to face communication

Adapted from George Siemens http://www.elearnspace.org

Network benefits

Access to information, knowledge and experience.

The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to

anyone at the point of need

Anklam 2007

Think for a moment about

1. your connections2. what you share with others3. and why....

Hold those thoughts

Communication Spectrum

• Collaborating• Moderating• Negotiating• Debating• Commenting• Net meeting, Skyping,

Video Conferencing• Reviewing• Questioning

• Replying• Posting and Blogging• Networking• Contributing• Chatting• E-mailing• Twittering/microblogging• Instant Messaging• Texting

Churches, A. (2009) Blooms Revised Digital Taxonomyhttp://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy

Your personal choice of toolsSolis and Thom

as (2009) htt

p://ww

w.theconversationprism

.com

Used with permission from @ProfessorJosh

the corporate office

the water cooler

the staff canteen

the bar

However… don’t under estimate the potential of all of these as useful

professional networking tools

Your personal level of involvement

• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators• Inactives

We live in a world of mobile, social and always-on media

Is your blog or website mobile ready?

What's on your To Do List?

• making professional

connections

• engaging with a wider

audience

• listening, producing

and sharing

• using the most relevant

social media tool for

the task in hand

• developing a

professional digital

identity

The potential to develop global connections

Promote yourself!

http://socialmediaforlearning.com/

Promote your blog or website

Share via Twitter

Developing YOUR brand

What is a brand?

A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual

or organisation.

Top 10 Brands2014

What can you learn from

them?

http://www.rankingthebrands.com/

What will your brand look like?

Think about

what you

want to

share?

Questions to consider

Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your digital profile important? When and how often do you update it? How will you use your digital profile and

online presence to your advantage?

Promote Expertise

Join groups, follow companies, connect with people

Share your portfolio, blog, website

Communicate updates of new posts, events

Raise and answer questions

Promote your events

Showcase your work

YOUR website

Crowd source project funding

http://www.kickstarter.com

Innovative Business Cards

http://www.pinterest.com/suebecks/innovative-business-cards/

Creative Digital CV/Resume/Portfolio

WebsiteBlogVideoAudioPhoto

Innovative CVs

http://www.pinterest.com/suebecks/innovative-cvs/

Graduate Attributes

‘Our country will need different kinds of student experiences to

enable its graduates to contribute to the world of the future’.

Prof. Paul Ramsden,

JISC Student Experiences of Technology: http://www.jisc.ac.uk/whatwedo/campaigns/studentexperiences.aspx

1. Attention2. Crap detection3. Participation4. Collaboration5. Network know-how.

Howard Rheingold, 2012Net Smart: How to Thrive Online

More than ever before, humans need to teach and learn from each other about human-centric

ways to use new tools. One important step that people can take is to

become more adept at five essential literacies:

Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms

The will to win, the desire to succeed, the urge to reach

your full potential... these are the keys that will unlock the

door to personal excellence.

Confucius

Digital Connectedness: Using Social Media for

Professional NetworkingSue Beckingham

@suebecksSheffield Hallam University