digital connectedness: using social media for professional networking
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Guest Lecture for students from Art & Design and Media Arts & CommunicationTRANSCRIPT
Digital Connectedness: Using Social Media for Professional Networking
Guest Lecture
--- --- --- --- --- Sue Beckingham | @suebecks --- --- --- --- ---Sheffield Hallam University
http://www.alexa.com/topsites/global!
will find you!
Be mindful of how people search for information
Unlike footprints in
the sand your digital
footprints are permanent
Social Media ranks highly!
How will your digital shadows from your past impact on your future?
Raise your privacy settings on Facebook Don’t disclose personal informationBe careful what you share and who you share it with
Need to remember…What happens in Vegas,
stays on Facebook
What do we mean by professional networking?
values and personal commitment
skills and abilities
knowledge and understanding
A social network is a social structure made up of a set of actors (such as individuals or organizations) and
the dyadic ties (interaction) between these actors.
"Social" Media Presence
Why networks matter
“Power does not reside ininstitutions, not even the state or
large corporations.
It is located in the networks that structure society . . .”
Manuel Castells
Online connectedness
• Enables and provides support for learning• Can increase the effectiveness of learning• Can increase access to learning. • Allows people to connect with each other in
spite of geographical distances• Provides a forum and permission to
participate• Complements face to face communication
Adapted from George Siemens http://www.elearnspace.org
Network benefits
Access to information, knowledge and experience.
The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to
anyone at the point of need
Anklam 2007
Think for a moment about
1. your connections2. what you share with others3. and why....
Hold those thoughts
Communication Spectrum
• Collaborating• Moderating• Negotiating• Debating• Commenting• Net meeting, Skyping,
Video Conferencing• Reviewing• Questioning
• Replying• Posting and Blogging• Networking• Contributing• Chatting• E-mailing• Twittering/microblogging• Instant Messaging• Texting
Churches, A. (2009) Blooms Revised Digital Taxonomyhttp://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
Your personal choice of toolsSolis and Thom
as (2009) htt
p://ww
w.theconversationprism
.com
Used with permission from @ProfessorJosh
the corporate office
the water cooler
the staff canteen
the bar
However… don’t under estimate the potential of all of these as useful
professional networking tools
Your personal level of involvement
• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators• Inactives
We live in a world of mobile, social and always-on media
Is your blog or website mobile ready?
What's on your To Do List?
• making professional
connections
• engaging with a wider
audience
• listening, producing
and sharing
• using the most relevant
social media tool for
the task in hand
• developing a
professional digital
identity
The potential to develop global connections
Promote yourself!
http://socialmediaforlearning.com/
Promote your blog or website
Share via Twitter
Developing YOUR brand
What is a brand?
A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual
or organisation.
Top 10 Brands2014
What can you learn from
them?
http://www.rankingthebrands.com/
What will your brand look like?
Think about
what you
want to
share?
Questions to consider
Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your digital profile important? When and how often do you update it? How will you use your digital profile and
online presence to your advantage?
Promote Expertise
Join groups, follow companies, connect with people
Share your portfolio, blog, website
Communicate updates of new posts, events
Raise and answer questions
Promote your events
Showcase your work
YOUR website
Innovative Business Cards
http://www.pinterest.com/suebecks/innovative-business-cards/
Creative Digital CV/Resume/Portfolio
WebsiteBlogVideoAudioPhoto
Innovative CVs
http://www.pinterest.com/suebecks/innovative-cvs/
Graduate Attributes
‘Our country will need different kinds of student experiences to
enable its graduates to contribute to the world of the future’.
Prof. Paul Ramsden,
JISC Student Experiences of Technology: http://www.jisc.ac.uk/whatwedo/campaigns/studentexperiences.aspx
1. Attention2. Crap detection3. Participation4. Collaboration5. Network know-how.
Howard Rheingold, 2012Net Smart: How to Thrive Online
More than ever before, humans need to teach and learn from each other about human-centric
ways to use new tools. One important step that people can take is to
become more adept at five essential literacies:
Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
The will to win, the desire to succeed, the urge to reach
your full potential... these are the keys that will unlock the
door to personal excellence.
Confucius
Digital Connectedness: Using Social Media for
Professional NetworkingSue Beckingham
@suebecksSheffield Hallam University