digipak development

Firstly, I selected the photo I would use and went to an internet site called ‘Be Funky’ and applied a ‘watercolour effect. I then produced variations of the

image with different colour schemes as seen above

I selected the focused green colour scheme because I feel it is eye-catching, but at the same time not garish - it gives an alternative feel. I

then selected an appropriate font and placed a solid colour line beneath it as a subtle way of drawing attention to the band’s name

I then used the same effect on a second picture before adding the song names, barcode and all the other conventions of a digipak that I had learnt through my research. I used a white coloured font for the cover panel to make it more eye-catching and to make the band’s

name stand out.

However, I felt that the font was not in-keeping with the rest of the digipak, something which was confirmed when I questioned a member of

my target audience about it (17 year old girl).

I then went back to the ‘Be Funky’ website and applied the same ‘watercolour’ effect to the four-photo panel I used in my earlier digipak

design. I feel this continues the brand image throughout the digipak and gives it an alternative edge.

And this is what it looks like - the stand-out green colours here run as a theme throughout the digipak, linking the panels together.

This is what the first 3 panels looked like together. I showed them to a member of my target audience (17 year old girl again) in comparison to

my earlier digipak design and she felt it was a lot better; more eye-catching, the band’s image which consistent throughout the digipak and

it felt more alternative.

I then applied the same ‘watercolour’ effect to a photograph I took when out on a photo-shoot the day before. I used this photo because I feel the open door invites mystery, a common feature of alternative digipaks, but

also because the image of a local fruit and veg shop provides connotations of small towns, friendly people and happy memories, a

theme which ran throughout my music video - therefore this is a continuation of the brand image.

And this is what the panel looked like

I then added a sky panel, similar to the one I used in my earlier digipak design, but I increased the exposure and added the ‘watercolour’ effect to continue the brand image. Also I feel the juxtaposition of the name

‘Blue Sky’ with a cloudy sky increases the mysterious element.

I then added the CD, which has an image of the band, together, smiling; again connotations of friendship and happy memories are present here, continuing the theme from the video. I used a green font on the CD itself for the band’s name as I feel it continues the green colour scheme that

runs throughout the rest of the digipak. I then added a quote to the panel on the left, because a member of my target audience (17 year old girl again) said it looked a bit empty - I had noticed on several alternative

digipaks there were dedications or something similar on one of the inside panels, so I added a quote.

This is the completed digipak