digibury: simon wardley - "getting stuff done"

Getting Stuff Done

Feb, 2015 | Simon Wardley

DANGER!Will Robinson

DANGER!

No. Slides

10 slides

No. Slides

Pain Severe

risk of harm

124 slides

Themistocles524 - 429BC

Politician & General

Athens

Thebes

XArtemision

Thermopylae

Block here

Force opponents along path here

Defend here, use terrain as force

multiplier.

Defend here

Strengths Weaknesses

Opportunities Threats

A well trained Spartan army

Get rid of the Spartans

Get rid of the Persians Persians get rid of us

The Oracle says a really dodgy film might be produced over

2,000 years later

A lot of Persians ARE turning upA high level of motivation not to become a Persian slave

The Ephors might stop the Spartans turning up

Versus

How to Map?

Customer

Leisure Time

Aggregator

Branded

Creative Studios

Traditional Media (DVDs etc)

Customer

Aggregator

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service

Recommendation Engine

Web Server

ComputePower

Leisure TimeV

needsneeds

needsneedsneeds

needsneeds

Early Adopter

Laggards

Evolve

Certainty

Custom Built

Commodity

ServiceProduct

Utility

GenesisEvolution

Certainty

Supply

Competitio

Value Chain(describes organization)

Evolution(describes change)

Genesis Custom Built

Product (+ rental)

Commodity (+ utility)

Evolution

Creative Studios

Customer

Leisure TimeAggregator

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Commissioned AcquiredContent Pipeline

That's pretty, BUT ... so what?

Uncharted Industrialized

Product (+ rental)

Evolution

Recommendation Engine (5)

CRM (6)

Market Analysis (7)

Streaming Service (3)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)

Product (+ rental)

Evolution

CRM (6)

Market Analysis (7)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)

Product (+ rental)

Evolution

CRM (6)

Market Analysis (7)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)

Product (+ rental)

Evolution

CRM (6)

Market Analysis (7)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming ServiceRecommendation

Engine

Web Server

Compute

Q. Why does a General bombard a

... 67% of other successful generals bombard

hills?

Where?

Where?How?

What? When?

Product (+ rental)

Evolution

Production Systems

Customer

Branded

Commissioned Acquired

Internet Broadcast

Artistic Direction

Production Talent Market

Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Content Pipeline

Creative Studios

Product (+ rental)

Evolution

Production Systems

Customer

Branded

Internet Broadcast

Artistic Direction

Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Content Pipeline

+ Constraint

Creative Studios

Product (+ rental)

Evolution

Production Systems

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Production Systems

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

Do you think Creative Studios will oppose this?

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Content Pipeline

+ Constraint

+where

Product (+ rental)

Commodity (+ utility) Evolution

eUncharted Industrialised

Compute

Physical Server

Server OS

Product (+ rental)

Commodity (+ utility) Evolution

eUncharted Industrialised

Platform

Compute

Platform Utility

Compute Utility

Co-evolved management

tools and practice(Devops)

Physical Server

Server OS

Guest OS

New Applications(Developers)

Cloud2008

Windows

Ubuntu

Windows

Cloud 20102008

Windows

Ubuntu

Windows

Situational Awareness

Athens

Thebes

XArtemision

Thermopylae

Block here

multiplier.

Defend here

Management

Product (+ rental)

Evolution

eUncharted

Chaotic

Uncertain

Unpredictable

Changing

Different

Exciting

Future Worth

Differential

Industrialised

Ordered

Measured

Stable

Standard

Low Margin

Essential

Product (+ rental)

Evolution

AGILE / IN-HOUSE

Strong Weak

Product (+ rental)

Evolution

SIX SIGMA / OUTSOURCE

StrongWeak

AGILE / IN-HOUSE

Strong Weak

Product (+ rental)

Evolution

SIX SIGMA / OUTSOURCE

StrongWeak

AGILE / IN-HOUSE

Strong Weak

Product (+ rental)

Evolution

Unit / Utility basedStrongWeak

COTS / FixedStrongWeak

Strong Weak

Outcome based

Strong WeakTime and Material

Product (+ rental)

Evolution

3D Visualisation

Land Registry

Data CentrePower

Platform

Customer

GISCustomer

Customer

Compute

FinanceBIM

Web site

CRMWISE

Collaboration

Product (+ rental)

Evolution

3D Visualisation

Land Registry

Data CentrePower

Platform

Customer

GISCustomer

Customer

Compute

FinanceBIM

Web site

CRMWISE

outsource to utility suppliers

LEGEND

Collaboration

Product (+ rental)

Evolution

3D Visualisation

Land Registry

Data CentrePower

Platform

Customer

GISCustomer

Customer

Compute

FinanceBIM

Web site

CRMWISE

use off the shelf products

LEGEND

Collaboration

Product (+ rental)

Evolution

3D Visualisation

Land Registry

Data CentrePower

Platform

Customer

GISCustomer

Customer

Compute

FinanceBIM

Web site

CRMWISE

use off the shelf products

build in-house with agile techniques

LEGEND

Collaboration

SIX SIGMA

StrongWeak

Strong Weak

Outsource

SIX SIGMA

StrongWeak

Incur excessive change control

Some parts will be efficient

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Open Approach

outsource / utility suppliers / other dept / six sigma

off the shelf products / lean

in-house / agile / dynamic

provide internally

consume internally

Organise?

Goodness

+ features

Goodness

+ features

Goodness

Condor Cluster

1,753 PlayStation 3s

Harvest Hawk, idea to combat operations in 18

months

Product (+ rental)

Evolution

Open Approach

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Engine

Web Server

Compute

Team 1Team 2

Team 3

Team 4

Team 5Team 6

Team 7Team 8

Team 9

This sounds complex?

Yes, it takes a few hours to

a day.

My business doesn't work

like this!

Creative Studios

Customer

Aggregator

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service

Web Server

ComputePower

Leisure TimeV

needsneeds

needsneedsneeds

needsneeds

Product (+ rental)

Evolution

Creative Studios

Customer

Branded

Internet Broadcast

Artistic Direction

Production Talent

Production Systems

Market Analysis

Content

Web Site

Streaming Service

Web Server

Compute

Product (+ rental)

Evolution

CRM (6)

Market Analysis (7)

Web Site (13)

Web Server (14)

Compute (18)

Power (22)

... But we're good at MANAGEMENT!

SIX SIGMA

StrongWeak

Strong Weak

Outsource

SIX SIGMA

StrongWeak

Incur excessive change control

Some parts will be efficient

... But we're good at

STRATEGY!

Strengths Weaknesses

Opportunities Threats

A well trained Spartan army

Get rid of the Spartans

Get rid of the Persians Persians get rid of us

The Oracle says a really dodgy film might be produced over

2,000 years later

A lot of Persians ARE turning upA high level of motivation not to become a Persian slave

The Ephors might stop the Spartans turning up

STRATEGY

Purchasing Decisions

(Oracle vs SAP)

ImplementationDetails

(Private vs Public)

OperationalDetails

(SLAs)

TacticalChoices

(BYOD)

How? What? When?

Everyone else is!67% of successful companies do ...

198462 Companies for

you to emulate

Backward causality

If A does B and A is successful ...

If you do B, you too will be successful.

... 67% of other successful generals bombard

hills?

Business Level Abstractions of a Healthy

Strategy

digital business, big data, disruptive, innovative, collaborative, competitive advantage, ecosystem, networked,

efficiency, learning organisation, social media, revolution, cloud based, agile,

secure, internet of things, growth, value, customer focused, open,

digital first, data leaders, agile, insight from data, platform,

sustainable, revolution, culture.

Common Blahs

Our strategy is [Blah]. We will lead a [Blah] effort of the market through our use of [Blah] and [Blah] to

build a [Blah]. By being both [Blah] and [Blah], our [Blah] approach will drive [Bah] throughout the

organisation. Synergies between our [Bah] and [Bah] will enable us to capture the

upside by becoming [Bah] in a [Baa] world. These transformations combined with [Baa] due to

our [Baa] will create a [Baa] through [Baa] and [Baa].

Blah Template

Common Blahs +

Blah Template =

Autogenerate64 strategies

Our strategy is customer focused. We will lead a disruptive effort of the market through our use of innovative social media and big data to build a collaborative cloud based ecosystem. By being both digital first and agile, our open approach will drive efficiency throughout the organisation. S y n e r g i e s b e t w e e n o u r c u l t u r e r e v o l u t i o n and networked learning organisation will enable us to capture the upside by becoming data leaders in a digital business world. These transformations combined with insight from data due to our internet of things platform will create a sustainable competitive advantage through growth and value.

Strategy 1 / 64

Our strategy is innovative digital business. We will lead a growth effort of the market through our use of customer focused competitive advantage and disruptive social media to build a collaborative revolution. By being b o t h d a t a l e a d e r s a n d c l o u d b a s e d , our ecosystem approach will drive insight from data throughout the organisation. Synergies between our platform and open culture will enable us to capture the upside by becoming digital first in a networked world. These transformations combined with value due to our efficiency will create a sustainable learning organisation through agile and big data.

Strategy 2 / 64

"This is more or less the exact wording from our business plan"

"I've seen two of these used already"

"This is more or less the exact wording from our business plan"

"I've seen two of these used already"

"Are you for hire?"

http://strategy-madlibs.herokuapp.com/by Bill West

So, how do companies survive?

Most competitors suck as well!

Uses Open to Compete (ACTION)

Players

+ve MRKT CAP

Chancers

-ve MRKT CAP

Players

+ve MRKT CAP

"Open by Default"

"Open by Thinking"

Getting Stuff Done ...

... Learn from UK Gov.

Athens

Thebes

XArtemision

Thermopylae

Block here

multiplier.

Defend here

Versus

Cloud 20102008

Windows

Ubuntu

Windows

THANK YOU@swardleyblog.gardeviance.org

CC 3.0 SA

digibury: simon wardley - "getting stuff done"

persians persians

rid of usthe oracle

path heredefend

years latera lot of

trained spartan armyget

force multiplier

simon wardleydanger

upa high level of motivation

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