digi analysis
Post on 06-Jul-2015
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Digital Analysis
Vision
The main VISION is to OWN BOLLYWOOD CONTENT IN DIGITAL SPACE
Giving 360 degree solution to the client on digital space
Break Even within 3 years of function
Coming out with Innovative Ideas which nobody has been explored in Digital Space
Experimential Activites with Bollywood Content
Acquisition
Steps to be followed :
•Identify a particular Bollywood Celebrity
•Presenting Company Profile and its Vision
•Talking about Business and Showing Revenue Earning
•Business based on Revenue Sharing ( pref 70 : 30 ) or else on Upfront Money paid to the celebrity for Digital Activity Rights.
•Identify some Opportunities and Utilising their Talent
Methods of Work
The Work Flow post signing of Celeb :
•Co Ordinating with the celeb for their date availability and block the date.
•Creating Personal Webpage / Fan Pages – Post getting all personal datas / information from them
•Get the Exclusives Images for several Digital Platform ( from personal albums and various catalog )
•The Approval for the Webpage Design and inputs in the personal information
•Getting Approval for other applications ( such as Vlog, Gaming etc )
Organisational Structure
Celebrity Managers / Company – Getting Dates and Fixing up the meeting
Business Heads for Company Presentation and Signing Off
Content Head / Creative Head – Mainly for the briefing Session and understanding the celebrity requirements also for bouncing off ideas to the celeb ( from clients perspective )
Designer / Programmer – Designing the webpage / Blogging Page etc post getting the brief
Getting Approval – Creative Head and Celebrity Manager present it to the celeb for their final approval
Distribution of the content – Respective Digital Platforms
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