digi analysis

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In and Out of Bollywood on New Age Media

TRANSCRIPT

Page 1: Digi analysis

Digital Analysis

Page 2: Digi analysis

Vision

The main VISION is to OWN BOLLYWOOD CONTENT IN DIGITAL SPACE

Giving 360 degree solution to the client on digital space

Break Even within 3 years of function

Coming out with Innovative Ideas which nobody has been explored in Digital Space

Experimential Activites with Bollywood Content

Page 3: Digi analysis

Acquisition

Steps to be followed :

•Identify a particular Bollywood Celebrity

•Presenting Company Profile and its Vision

•Talking about Business and Showing Revenue Earning

•Business based on Revenue Sharing ( pref 70 : 30 ) or else on Upfront Money paid to the celebrity for Digital Activity Rights.

•Identify some Opportunities and Utilising their Talent

Page 4: Digi analysis

Methods of Work

The Work Flow post signing of Celeb :

•Co Ordinating with the celeb for their date availability and block the date.

•Creating Personal Webpage / Fan Pages – Post getting all personal datas / information from them

•Get the Exclusives Images for several Digital Platform ( from personal albums and various catalog )

•The Approval for the Webpage Design and inputs in the personal information

•Getting Approval for other applications ( such as Vlog, Gaming etc )

Page 5: Digi analysis

Organisational Structure

Celebrity Managers / Company – Getting Dates and Fixing up the meeting

Business Heads for Company Presentation and Signing Off

Content Head / Creative Head – Mainly for the briefing Session and understanding the celebrity requirements also for bouncing off ideas to the celeb ( from clients perspective )

Designer / Programmer – Designing the webpage / Blogging Page etc post getting the brief

Getting Approval – Creative Head and Celebrity Manager present it to the celeb for their final approval

Distribution of the content – Respective Digital Platforms