digi analysis
DESCRIPTION
In and Out of Bollywood on New Age MediaTRANSCRIPT
Digital Analysis
Vision
The main VISION is to OWN BOLLYWOOD CONTENT IN DIGITAL SPACE
Giving 360 degree solution to the client on digital space
Break Even within 3 years of function
Coming out with Innovative Ideas which nobody has been explored in Digital Space
Experimential Activites with Bollywood Content
Acquisition
Steps to be followed :
•Identify a particular Bollywood Celebrity
•Presenting Company Profile and its Vision
•Talking about Business and Showing Revenue Earning
•Business based on Revenue Sharing ( pref 70 : 30 ) or else on Upfront Money paid to the celebrity for Digital Activity Rights.
•Identify some Opportunities and Utilising their Talent
Methods of Work
The Work Flow post signing of Celeb :
•Co Ordinating with the celeb for their date availability and block the date.
•Creating Personal Webpage / Fan Pages – Post getting all personal datas / information from them
•Get the Exclusives Images for several Digital Platform ( from personal albums and various catalog )
•The Approval for the Webpage Design and inputs in the personal information
•Getting Approval for other applications ( such as Vlog, Gaming etc )
Organisational Structure
Celebrity Managers / Company – Getting Dates and Fixing up the meeting
Business Heads for Company Presentation and Signing Off
Content Head / Creative Head – Mainly for the briefing Session and understanding the celebrity requirements also for bouncing off ideas to the celeb ( from clients perspective )
Designer / Programmer – Designing the webpage / Blogging Page etc post getting the brief
Getting Approval – Creative Head and Celebrity Manager present it to the celeb for their final approval
Distribution of the content – Respective Digital Platforms