diane vickroy

SECRET MEDIAHELPING PREMIUM PUBLISHERS TO CREATE

A SUSTAINABLE USER EXPERIENCE

AD

Diane Vickroy, VP Business Development

diane@secretmedia.com

WE BELIEVE IN AD SUPPORTED CONTENTNO PAYMENT FRICTION between publishers and users

EASY ACCESS to information for the 3 billion global internet usersMaintains the INTEGRITY of independent journalism

USER CONCERNSLatencyData usageHigh exposure to ads

PUBLISHER CONCERNSData leakageMalware

For the average online article, 80% of the bandwidth is dedicated to

the ads.

Ad server

&CDN

Publishers have lost control of their pages.

of time spent online is Adblocked in the U.S.

26%

* Secret Media/JW Player: Adblock & The Global Video Market, 2015

What happens next?

of time spent online is Adblocked in Germany

62%

Publishers

Advertiser User

How can we restore the virtuous cycle?

Annoyed Entertained

CONTEXTThe difference is in the

The market needs to focus on the User.

Advertising Journalism

Shouldn’t this separation be maintained?

Series1

Revenue per user

Number of ads

WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION

SECRET MEDIA SOLUTION

USERSImproved ad experience

ADVERTISERSIncreased audience reach

PUBLISHERSRestored revenues

10X

Decrease by

Number of ads

Maintain theVALUEgenerated

Complimentary Goals

SECRET MEDIAHELPING PREMIUM PUBLISHERS TO CREATE

A SUSTAINABLE USER EXPERIENCE

AD

Diane Vickroy, VP Business Development

diane@secretmedia.com