diane vickroy
TRANSCRIPT
SECRET MEDIAHELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
AD
Diane Vickroy, VP Business Development
WE BELIEVE IN AD SUPPORTED CONTENTNO PAYMENT FRICTION between publishers and users
EASY ACCESS to information for the 3 billion global internet usersMaintains the INTEGRITY of independent journalism
USER CONCERNSLatencyData usageHigh exposure to ads
PUBLISHER CONCERNSData leakageMalware
For the average online article, 80% of the bandwidth is dedicated to
the ads.
Ad server
&CDN
Publishers have lost control of their pages.
of time spent online is Adblocked in the U.S.
26%
* Secret Media/JW Player: Adblock & The Global Video Market, 2015
What happens next?
of time spent online is Adblocked in Germany
62%
Publishers
Advertiser User
How can we restore the virtuous cycle?
Annoyed Entertained
CONTEXTThe difference is in the
The market needs to focus on the User.
Advertising Journalism
Shouldn’t this separation be maintained?
Series1
Revenue per user
Number of ads
WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION
SECRET MEDIA SOLUTION
USERSImproved ad experience
ADVERTISERSIncreased audience reach
PUBLISHERSRestored revenues
10X
Decrease by
Number of ads
Maintain theVALUEgenerated
Complimentary Goals
SECRET MEDIAHELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
AD
Diane Vickroy, VP Business Development