devin mclaughlin

Bearded Dog Records

Devin McLaughlin

Why a Bearded Dog?

• Dogs have excellent hearing and a bearded dog evokes the image of an elderly person who has seen, heard and been molded by the things they’ve experienced in life. We want Bearded Dog Records to not just provide new music to its fans but a new way to appreciate the artistic process.

Mission• Bearded Dog Records is a country centric,

independent approach at distributing music to the world. Through the development of talent, diversity of services offered and innovative delivery systems, we believe that we can be a leader in the independent music sector globally. Our primary consumer will be opinion influencer: the consumer that knows the trends before they reach the masses and share the music they love with everyone willing to listen.

Countries of Operation

Ecuador• HQ and strong personal ties• South America

Iceland• Vibrant Music Scene• Government and Private Industry

Support

New Zealand• Australia and Southeast Asia• Need for Creative Talent

Thailand• Access to Southeast Asia• IndoChina

US• Film/Video/Photography• Vinyl Production• Huge talent base

Financing• Crowdfunding

Four factor Model

Risk/Reward• High Risk– Startup Capital– Talent Development– Revenue Creation

• High Reward– Single ‘hit’ generates massive revenue

Opportunities• Current Music Industry landscape• Aftermath of Global Financial Crisis• Heightened unemployment rates• New methods of financing• Dissatisfaction with Major Labels

People• Industry Experts• Regulators(Governments,Unions,etc)• Aggregators(Local shops,

promotional groups,venues, etc)• Management Team• Artists

Context• Middle income• Digital Media• Vinyl Records

Q&A• Question

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BRATISLAVA

Bearded Dog Records