developing mobile apps for china
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© 2011 Appconomy TM. All rights reserved.September 20111
© 2011 Appconomy TM. All rights reserved.September 2011
Developing Mobile Apps For China
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Brandon DuRette, Mike Roeder
© 2011 Appconomy TM. All rights reserved.September 2011
• 800M mobile users
Why China?
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“In China when they say you are one in a million there are a thousand just like you”
© 2011 Appconomy TM. All rights reserved.September 20114
• 800M mobile users• Growing middle class
Why China?
© 2011 Appconomy TM. All rights reserved.September 20115
• 800M mobile users• Growing middle class• Smartphone adoption
Why China?
© 2011 Appconomy TM. All rights reserved.September 20116
• 800M mobile users• Growing middle class• Smartphone adoption• Downloads
Why China?
© 2011 Appconomy TM. All rights reserved.September 2011
How is China different than other markets?
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• Culture & Language• Government Regulations• Technical Challenges• Competition & Partnership Opportunities• Partnership Challenges / Day-2-Day Ops
© 2011 Appconomy TM. All rights reserved.September 2011
• Age under 35
Culture & Language
8
© 2011 Appconomy TM. All rights reserved.September 20119
• Age under 35• Jailbreak
Culture & Language
“Support Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.”
© 2011 Appconomy TM. All rights reserved.September 20111 0
• Age under 35• Jailbreak• Marketplaces
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 20111 1
• Age under 35• Jailbreak• Marketplaces• Entertainment
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 20111 2
• Age under 35• Jailbreak• Marketplaces• Entertainment• Feature Phones
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 20111 3
• Age• Jailbreak• Marketplaces• Entertainment• Feature Phones• Execution over legal protection
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 2011
• Great Firewall of China
Government Regulations
1 4
© 2011 Appconomy TM. All rights reserved.September 20111 5
• Great Firewall of China• State-owned Enterprises
Government Regulations
© 2011 Appconomy TM. All rights reserved.September 20111 6
• Great Firewall of China• State-owned Enterprises• Legal agreements take time
Government Regulations
© 2011 Appconomy TM. All rights reserved.September 20111 7
• Great Firewall of China• State-owned Enterprises• Legal agreements take time• Less open to competition
Government Regulations
© 2011 Appconomy TM. All rights reserved.September 2011
• Scaling
Technical Challenges
1 8
© 2011 Appconomy TM. All rights reserved.September 20111 9
• Scaling• Geographic Homing
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 20112 0
• Scaling• Geographic Homing• Deployment
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 20112 1
• Scaling• Geographic Homing• Deployment• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 20112 2
• Scaling• Geographic Homing• Deployment• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)• Prepare for localization and frequent
translation
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 2011
• Difficult to go it alone
Competition & Partnerships
2 3
© 2011 Appconomy TM. All rights reserved.September 20112 4
• Difficult to go it alone• China is not behind the U.S.
Competition & Partnerships
© 2011 Appconomy TM. All rights reserved.September 20112 5
• Difficult to go it alone• China is not behind the U.S.• There are big brands in China that are
unfamiliar in the U.S.
Competition & Partnerships
© 2011 Appconomy TM. All rights reserved.September 20112 6
• 13 hour time difference
Partnership Challenges / Day-To-Day Operations
© 2011 Appconomy TM. All rights reserved.September 20112 7
• 13 hour time difference• Unreliable connectivity
Partnership Challenges / Day-To-Day Operations
© 2011 Appconomy TM. All rights reserved.September 20112 8
• 13 hour time difference• Unreliable connectivity• Language
Partnership Challenges / Day-To-Day Operations
© 2011 Appconomy TM. All rights reserved.September 2011
• 13 hour time difference• Unreliable connectivity• Language• Blocked tools
Partnership Challenges / Day-To-Day Operations
2 9
© 2011 Appconomy TM. All rights reserved.September 2011
Platform - learn about the set of services Appconomy is developing. Talk to Maarten.
Jobs - learn how to get involved at Appconomy. Talk to Susie.
mike.roeder@appconomy.combrandon.durette@appconomy.com
The End.
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