developing meetings in the baltic region
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Sally Greenhill
The Right Solution
Developing meetings in the Baltic region
1. Why, what’s in it for you?
2. What will influence growth?
3. What to do to increase business?
Developing meetings in the Baltic region
1. Why, what’s in it for you?
Developing meetings industry in the Baltic region
Why, what’s in it for you?
Developing meetings in the Baltic region
1. Why, what’s in it for you?
Knowledge capital
Developing meetings in the Baltic region
1. Why, what’s in it for you?Regeneration
Civic Pride
Better place to live, work and study
Developing meetings in the Baltic region
2. What will influence growth?
Developing meetings in the Baltic region
• Demographics• Physical infrastructure• Service• Marketing
Developing meetings in the Baltic region
What will influence growth?
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Singapore
Brussels
Vienna
Paris
Seoul
UIA ICCA
1055 150
556 107
356 195
334 181
306 100
Developing meetings in the Baltic region
International association meetings 2012
Copenhagen
Stockholm
Helsinki
Oslo
Tallinn
Vilnius
Riga
UIA ICCA
163 137
127 110
110 100
77 74
18 42
12 36
8 20
Developing meetings in the Baltic region
International association meetings 2012
• Demographics• Physical infrastructure• Service• Marketing
Developing meetings in the Baltic region
What will influence growth?
• Demographics
Developing meetings in the Baltic region
What will influence growth?
Developing meetings in the Baltic region
Top industry sectors1. Healthcare2. Financial services3. Electronic/communications4. Automotive5. Cosmetics6. Food/beverage/tobacco7. Manufacturing/industrial8. Training/education9. Construction/engineering10. Government/administration
• Physical infrastructure
Developing meetings in the Baltic region
What will influence growth?
Developing meetings in the Baltic region
Origin of attendees at events in Europe
Germany Spain UK Italy France
Russia Netherlands USA
Belgium Poland
Source: EIBTM research
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Top 40 cities worldwide have major convention centres
High status iconic building increasingly important
Developing meetings in the Baltic region
• Service
Developing meetings in the Baltic region
What will influence growth?
Key factors influencing venue/destination selection
1.Location
2.Quality of service
3.Price/value for money
4.Access
5.Capacity of conference facilities
Developing meetings in the Baltic region
Key factors influencing venue/destination selection
6. Compliance with industry criteria
7. Quality of food
8. Cleanliness of venue
9. Free WiFi
10. Quality of conference facilities
Developing meetings in the Baltic region
• Marketing
Developing meetings in the Baltic region
What will influence growth?
Words to describe your city
Developing meetings in the Baltic region
What will influence growth? Marketing
• Good Not so good• Lively Historical• Exciting Pleasant• Friendly Traditional• Buzzy Heritage• Vibrant
Developing meetings in the Baltic region
How to increase business?
Developing meetings in the Baltic region
Trends and Future InfluencesTechnology
Compliance
Competition and the battle for attention
Developing meetings in the Baltic region
Trends and Future InfluencesDeveloping countries influencing the market
Design innovations
Subvention
Developing meetings in the Baltic region
What do you need to develop your meetings industry?
1. Passion and enthusiasm
2. Champions
3. Funding
4. United voice
Developing meetings in the Baltic region
• Innovate
• Take a new approach
• Look beyond the norm
Developing meetings in the Baltic region
What do you need to develop your meetings industry?
Good luck!
Developing meetings in the Baltic region
Developing meetings in the Baltic region
Sally Greenhill
The Right Solution
sallygreenhill@rightsolution.co.uk
07798 527599
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