developing a successful social strategy for meetings & events - mpi smart monday - #imex13 - las...
DESCRIPTION
Developing a Successful Social Strategy for Meetings and Events Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands Brought to you by: Meeting Professionals International (MPI) Room: Bellini 2003, Level 2 Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media. Learner outcomes: 1. Identify issues for consideration before spending money on the use of social media at a meeting or event. 2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event. 3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event. About the speaker Gerrit Heijkoop: Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful. Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry. He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration. Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, InspirationTRANSCRIPT
![Page 1: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/1.jpg)
Developing a Successful Social Strategy for Meetings and
EventsGerrit Heijkoop, How Can I Be Social (HCIBS)
![Page 2: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/2.jpg)
![Page 3: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/3.jpg)
“Have you been active
on the #IMEX13 Social Media channels?”
![Page 4: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/4.jpg)
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
![Page 5: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/5.jpg)
![Page 6: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/6.jpg)
![Page 7: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/7.jpg)
![Page 8: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/8.jpg)
![Page 9: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/9.jpg)
3.500
500
20
![Page 10: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/10.jpg)
![Page 11: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/11.jpg)
![Page 12: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/12.jpg)
![Page 13: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/13.jpg)
![Page 14: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/14.jpg)
![Page 15: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/15.jpg)
![Page 16: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/16.jpg)
Lessons #Haren1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
![Page 17: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/17.jpg)
Where do you stand?
![Page 18: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/18.jpg)
“I am doing pretty well on Social
Media” AgreeDisagree
![Page 19: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/19.jpg)
why
![Page 20: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/20.jpg)
Benefits are clear!1. Contact with your audience
2. Increased exposure
![Page 21: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/21.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
![Page 22: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/22.jpg)
Benefits are clear!1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
![Page 23: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/23.jpg)
“So should I always use Social Mediafor my events?”
![Page 24: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/24.jpg)
1. Less then 10% of my (potential) audience
2. No benefit from extra visibility and exposure
3. I don't believe it can contribute to my meeting
![Page 25: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/25.jpg)
Write down a case which qualifies to use Social Media
#exercise
1. > 10% of (potential) audience 2. Benefit extra visibility3. Believe in contribution
Remember:
![Page 26: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/26.jpg)
Lessons #Haren1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
![Page 27: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/27.jpg)
![Page 28: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/28.jpg)
2005
2013
![Page 29: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/29.jpg)
change
![Page 30: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/30.jpg)
![Page 31: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/31.jpg)
AIDA still exists…
AttentionInteres
tDesire Action Share
![Page 32: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/32.jpg)
Consider your stakeholders what actions could they share?
#exercise
1. Attendees2. Speakers & Acts3. Suppliers4. Sponsors5. …
![Page 33: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/33.jpg)
a strategic choice
![Page 34: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/34.jpg)
Brand Exposure
A Social Strategy …
Customer Service
StakeholderCommunity
Professional Development
![Page 35: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/35.jpg)
how
![Page 36: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/36.jpg)
Lessons #Haren Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
![Page 37: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/37.jpg)
FacilitateStimulateReward
![Page 38: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/38.jpg)
Your #hash-tag = “Virtual Venue” Short Unique Predictable Easy Recognizable
![Page 39: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/39.jpg)
Stimulation at #IMEX13
![Page 40: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/40.jpg)
What can you do to facilitate, stimulate and reward?
#exercise
![Page 41: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/41.jpg)
content (1)
![Page 42: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/42.jpg)
![Page 43: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/43.jpg)
LearnLoveLaughLocation
5×L
![Page 44: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/44.jpg)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
LearnLoveLaughLocation
5×L
![Page 45: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/45.jpg)
content (2)
![Page 46: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/46.jpg)
![Page 47: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/47.jpg)
![Page 48: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/48.jpg)
![Page 49: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/49.jpg)
![Page 50: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/50.jpg)
what
![Page 51: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/51.jpg)
![Page 52: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/52.jpg)
“Me and …?”
![Page 53: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/53.jpg)
![Page 54: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/54.jpg)
![Page 55: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/55.jpg)
![Page 56: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/56.jpg)
![Page 57: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/57.jpg)
What is your Mickey Mouse and your ‘castle’?
#exercise
![Page 58: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/58.jpg)
wrap-up
![Page 59: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/59.jpg)
A Social Strategy …Look in your notes:1.Case2.List of stakeholders
& actions3.Points to facilitate,
stimulate & reward4.Content to be shared5. ….
![Page 60: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/60.jpg)
![Page 61: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/61.jpg)
I am going to …
![Page 62: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/62.jpg)
Before we go …
![Page 63: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/63.jpg)
![Page 64: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/64.jpg)
![Page 66: Developing a Successful Social Strategy for Meetings & Events - MPI Smart Monday - #IMEX13 - Las Vegas](https://reader036.vdocuments.us/reader036/viewer/2022081516/55499ce4b4c905fa728b4a74/html5/thumbnails/66.jpg)
Developing a Successful Social Strategy for Meetings and
EventsGerrit Heijkoop, How Can I Be Social (HCIBS)