developing and trialling new more resource efficient product...

Developing and trialling new

more resource efficient

product offerings

Ref: OMNICOM SIS

EV0547

Flexible Aluminium Containing

Laminate Packaging Collection

Trials Summary Report

Appendix 5 : Survey results

Recycling trial - communications

Survey general statistics

Number of questions exported: 30

Total Respondents: 306

9/15/2016 2

1. Which title draws your attention most and makes you interested in reading more?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 3

Total (% & freq col)

100.00% (306)

Want to take part in a new

recycling trial?

57.19% 175

Food and drink pouches

recycling trial

42.81% 131

2. Which colour do you find more attractive and or easier to view?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 4

Total (% & freq col)

100.00% (306)

Green 60.13% 184

Blue 39.87% 122

3. Which title draws your attention most and makes you interested in reading more about how to use the trial?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 5

Total (% & freq col)

100.00% (306)

Your new recycling trial 57.52% 176

Food and drink pouches

recycling trial

42.48% 130

4. Please tell us how much you agree with this statement: The information shown on the inside of this leaflet design is

clearly presented and explains how to recycle and participate in this trial

Question Type: Scaled Single Matrix | Total Respondents: 306

9/15/2016 6

21.24%

21.57%

53.27%

45.42%

10.13%

16.67%

14.05%

15.03%

1.31%

1.31%

Strongly Agree

Agree

Neither Agree or Disagree

Disagree

Strongly Disagree

5. How important to you are the branded product pictures in helping you to identify what can be recycled for this trial?

Question Type: Scaled Single Matrix | Total Respondents: 306

9/15/2016 7

28.76%

24.84%

24.51%

23.20%

20.92%

19.93%

21.57%

44.12%

47.71%

46.41%

43.14%

36.60%

46.08%

47.71%

9.80%

10.78%

10.78%

13.40%

14.05%

10.78%

10.46%

12.75%

12.75%

14.05%

15.69%

20.26%

17.32%

14.71%

4.58%

3.92%

4.25%

4.58%

8.17%

5.88%

5.56%

Very Important

Somewhat Important

Neither Important nor Unimportant

Somewhat Unimportant

Very Unimportant

6. Do you find it clearer with one big green tick and red cross on each page or small green ticks and red crosses by

each type of packaging?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 8

Total (% & freq col)

100.00% (306)

One tick and cross 55.23% 169

More little ticks and crosses 44.77% 137

7. Do you think the information is clearer about how to present recycling for the trial by including the additional picture of

the blue recycling bin?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 9

Total (% & freq col)

100.00% (306)

Yes. The additional blue bin is

needed

83.99% 257

No. Just the caddy and the

words explain w...

16.01% 49

8. Do you prefer the use of real pictures of caddies and bins or the drawn images?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 10

Total (% & freq col)

100.00% (306)

Real pictures 46.73% 143

Drawn images 53.27% 163

9. I would rate the overall look and appeal of the design as:

Question Type: Scaled Single Matrix | Total Respondents: 306

9/15/2016 11

17.65%

15.69%

47.39%

47.71%

21.24%

22.55%

12.75%

12.75%

0.98%

1.31%

Excellent

Above average

Average

Below average

Poor

10. What action do you think you would take as a result of seeing these leaflets?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 12

Total (% & freq col)

100.00% (306)

I wouldn't read it 0.33% 1

I would register to take part 84.31% 258

I would be interested, but would

contact t...

8.82% 27

I wouldn't want to take part, so

wouldn't ...

6.54% 20

10. What action do you think you would take as a result of seeing these leaflets?

Question Type: Single Choice | Total Respondents: 306

9/15/2016 13

I wouldn't read it 0.33%

0%

I would register to take part

84.31% 84%

I would be interested, but would contact the council

for more information 8.82%

9%

I wouldn't want to take part, so wouldn't take

any action 6.54%

7%

To what extent is this informative about the following issues:

Question Type: Scaled Single Matrix | Total Respondents: 306

9/15/2016 14

Total (% & freq col)

100.00% (306)

the benefits of taking part

in the trial

Not at all 1.96% 6

To little extent 10.78% 33

To some extent 14.05% 43

To a moderate extent 47.06% 144

To a large extent 26.14% 80

Total 100.00% 306

Question Type: Scaled Single Matrix | Total Respondents: 306

9/15/2016 15

Total (% & freq col)

100.00% (306)

what happens to the

materials

Not at all 3.27% 10

To little extent 13.73% 42

To some extent 10.46% 32

To a moderate extent 42.16% 129

To a large extent 30.39% 93

Total 100.00% 306

To what extent is this informative about the following issues:

13. How important to you when thinking about taking part in this recycling trial, is knowing the companies and brands

that are supporting it?

Question Type: Scaled Single Matrix | Total Respondents: 306

9/15/2016 16

Total (% & freq col)

100.00% (306)

Nestle, Coca-Cola

Enterprises, Tesco,

SITA...

Very Unimportant 9.80% 30

Somewhat Unimportant 18.95% 58

Neither Important nor

Unimportant

15.69% 48

Somewhat Important 40.20% 123

Very Important 15.36% 47

Total 100.00% 306

14. How frequently do you think the following packaging gets disposed of in your home?

Question Type: Single Matrix | Total Respondents: 306

9/15/2016 17

Total (% & freq col)

100.00% (306)

Food pouches Daily 9.67% 29

Every 2-3 days 13.33% 40

Weekly 12.33% 37

Fortnightly 8.00% 24

Monthly 9.67% 29

Less often 22.67% 68

Never 24.33% 73

Total 100.00% 300

Pet food pouches (that

have contained grav...

Daily 14.24% 43

14. How frequently do you think the following packaging gets disposed of in your home?

Question Type: Single Matrix | Total Respondents: 306

9/15/2016 18

Total (% & freq col)

100.00% (306)

Every 2-3 days 2.32% 7

Weekly 0.99% 3

Fortnightly 0.00% 0

Monthly 1.32% 4

Less often 4.30% 13

Never 76.82% 232

Total 100.00% 302

Drinks pouches Daily 4.65% 14

Every 2-3 days 6.64% 20

14. How frequently do you think the following packaging gets disposed of in your home? Slides 86 to 89

Question Type: Single Matrix | Total Respondents: 306

9/15/2016 19

Total (% & freq col)

100.00% (306)

Weekly 8.64% 26

Fortnightly 9.97% 30

Monthly 11.63% 35

Less often 25.25% 76

Never 33.22% 100

Total 100.00% 301

Coffee pouches Daily 2.67% 8

Every 2-3 days 2.67% 8

Weekly 7.67% 23

14. How frequently do you think the following packaging gets disposed of in your home?

Question Type: Single Matrix | Total Respondents: 306

9/15/2016 20

Total (% & freq col)

100.00% (306)

Fortnightly 8.00% 24

Monthly 19.00% 57

Less often 27.00% 81

Never 33.00% 99

Total 100.00% 300

Toothpaste tubes Daily 0.98% 3

Every 2-3 days 0.98% 3

Weekly 5.88% 18

Fortnightly 21.57% 66

14. How frequently do you think the following packaging gets disposed of in your home?

Question Type: Single Matrix | Total Respondents: 306

9/15/2016 21

Total (% & freq col)

100.00% (306)

Monthly 48.69% 149

Less often 20.59% 63

Never 1.31% 4

Total 100.00% 306

Cosmetic tubes (like

moisturiser and hand ...

Daily 0.98% 3

Every 2-3 days 0.33% 1

Weekly 4.90% 15

Fortnightly 15.03% 46

Monthly 37.25% 114

14. How frequently do you think the following packaging gets disposed of in your home?

Question Type: Single Matrix | Total Respondents: 306

9/15/2016 22

Total (% & freq col)

100.00% (306)

Less often 36.27% 111

Never 5.23% 16

Total 100.00% 306

15. We are looking for 180 volunteers to take part in this recycling trial, from February to November 2015. If you register

now and are successfully chosen, you will receive further information in February 2015 about how your household

should participate.

Question Type: Single Choice | Total Respondents: 306

9/15/2016 23

Total (% & freq col)

100.00% (306)

Yes please. My household

disposes of these...

19.28% 59

Yes please. However, my

household doesn't ...

50.33% 154

Yes please, but please contact

me for furt...

1.96% 6

No thanks - my household

doesn't dispose o...

24.18% 74

No thanks. I don't want to take

part

4.25% 13

Participation flyer

Bin sticker

Caddy sticker

Intervention Leaftlet

Sorting facility posters