developing a social media strategy john castronova 140 characters at a time

DevelopingA Social Media

Strategy

John Castronova

140 characters at a time

Contents

• I am Proposing . . . (Objectives and Benefits)

• Importance of Social Media (Situation and Qualifications)

• The Problems Of Social Media (Situation)

• The Social Media Strategy (Methods and Objectives)

• Deliverables (Objectives)

• The End Result (Objectives and Benefits)

I am Proposing . . .

I am Proposing . . .

A Strategy to utilize social media to your

advantage

I am Proposing . . .

• Attract new customers, stakeholders, investors.

A Strategy to utilize social media to your

advantage

I am Proposing . . .

• Attract new customers, stakeholders, investors.

• Keep current customers, stakeholders, and investors happy.

A Strategy to utilize social media to your

advantage

I am Proposing . . .

• Attract new customers, stakeholders, investors.

• Keep current customers, stakeholders, and investors happy.

• Use feedback effectively

A Strategy to utilize social media to your

advantage

Importance of Social Media

Importance of Social Media

• 92% Use Word of Mouth

Importance of Social Media

• 92% Use Word of Mouth

• 78% Trust Their Peers

Importance of Social Media

• 92% Use Word of Mouth

• 78% Trust Their Peers

• Transparency is Expected

Importance of Social Media

• 92% Use Word of Mouth

• 78% Trust Their Peers

• Transparency is Expected

• A change . . .

Importance of Social Media

The Way People Get Information

Importance of Social Media

They Don’t Trust You

Importance of Social Media

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

The Problems of Social Media

The Problems of Social Media

• Overload

The Problems of Social Media

• Overload

• Exponentially Negative or Positive

The Problems of Social Media

• Overload

• Exponentially Negative or Positive

• Lack of Control

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations• Choose The Best Tools

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations• Choose The Best Tools

• Handle the Negative and Enhance the Positive

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations• Choose The Best Tools

• Handle the Negative and Enhance the Positive

• Don’t control the conversation. Enter it.

Deliverables

• List of Tools (startup and troubleshooting)

• Instructions

• Strategy Guide

The End Result

Deliverables • List of Tools (startup and

troubleshooting)

• Instructions

• Strategy Guide

Benefits• Attract new customers,

stakeholders, investors.

• Keep current customers, stakeholders, and investors happy.

• Use feedback effectively

?

Thank You