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Developi ng A Social Media Strategy John Castronova 140 characters at a time

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Page 1: Developing A Social Media Strategy John Castronova 140 characters at a time

DevelopingA Social Media

Strategy

John Castronova

140 characters at a time

Page 2: Developing A Social Media Strategy John Castronova 140 characters at a time

Contents

• I am Proposing . . . (Objectives and Benefits)

• Importance of Social Media (Situation and Qualifications)

• The Problems Of Social Media (Situation)

• The Social Media Strategy (Methods and Objectives)

• Deliverables (Objectives)

• The End Result (Objectives and Benefits)

Page 3: Developing A Social Media Strategy John Castronova 140 characters at a time

I am Proposing . . .

Page 4: Developing A Social Media Strategy John Castronova 140 characters at a time

I am Proposing . . .

A Strategy to utilize social media to your

advantage

Page 5: Developing A Social Media Strategy John Castronova 140 characters at a time

I am Proposing . . .

• Attract new customers, stakeholders, investors.

A Strategy to utilize social media to your

advantage

Page 6: Developing A Social Media Strategy John Castronova 140 characters at a time

I am Proposing . . .

• Attract new customers, stakeholders, investors.

• Keep current customers, stakeholders, and investors happy.

A Strategy to utilize social media to your

advantage

Page 7: Developing A Social Media Strategy John Castronova 140 characters at a time

I am Proposing . . .

• Attract new customers, stakeholders, investors.

• Keep current customers, stakeholders, and investors happy.

• Use feedback effectively

A Strategy to utilize social media to your

advantage

Page 8: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

Page 9: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

• 92% Use Word of Mouth

Page 10: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

• 92% Use Word of Mouth

• 78% Trust Their Peers

Page 11: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

• 92% Use Word of Mouth

• 78% Trust Their Peers

• Transparency is Expected

Page 12: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

• 92% Use Word of Mouth

• 78% Trust Their Peers

• Transparency is Expected

• A change . . .

Page 13: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

The Way People Get Information

Page 14: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

They Don’t Trust You

Page 15: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

Page 16: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 17: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 18: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 19: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 20: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 21: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 22: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 23: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 24: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 25: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 26: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 27: Developing A Social Media Strategy John Castronova 140 characters at a time

Importance of Social Media

TelevisionPeriodicalsBillboardsBanners

TelevisionPeriodicalsBillboardsBanners

Page 28: Developing A Social Media Strategy John Castronova 140 characters at a time

The Problems of Social Media

Page 29: Developing A Social Media Strategy John Castronova 140 characters at a time

The Problems of Social Media

• Overload

Page 30: Developing A Social Media Strategy John Castronova 140 characters at a time

The Problems of Social Media

• Overload

• Exponentially Negative or Positive

Page 31: Developing A Social Media Strategy John Castronova 140 characters at a time

The Problems of Social Media

• Overload

• Exponentially Negative or Positive

• Lack of Control

Page 32: Developing A Social Media Strategy John Castronova 140 characters at a time

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations

Page 33: Developing A Social Media Strategy John Castronova 140 characters at a time

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations• Choose The Best Tools

Page 34: Developing A Social Media Strategy John Castronova 140 characters at a time

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations• Choose The Best Tools

• Handle the Negative and Enhance the Positive

Page 35: Developing A Social Media Strategy John Castronova 140 characters at a time

The Social Media Strategy

Problems • Overload

• Exponentially Negative or Positive

• Lack of Control

Adaptations• Choose The Best Tools

• Handle the Negative and Enhance the Positive

• Don’t control the conversation. Enter it.

Page 36: Developing A Social Media Strategy John Castronova 140 characters at a time

Deliverables

• List of Tools (startup and troubleshooting)

• Instructions

• Strategy Guide

Page 37: Developing A Social Media Strategy John Castronova 140 characters at a time

The End Result

Deliverables • List of Tools (startup and

troubleshooting)

• Instructions

• Strategy Guide

Benefits• Attract new customers,

stakeholders, investors.

• Keep current customers, stakeholders, and investors happy.

• Use feedback effectively

Page 38: Developing A Social Media Strategy John Castronova 140 characters at a time

?

Thank You


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