destination downtown

Destination Downtown

Group Members:Tylor WilloughbyJoslynn GuarsicoCasie Blanchard

Rachel YezakCarolyn Noble

Planning StageObjectives

Increase traffic into the downtown area Increase awareness about Thibodaux Main

Street Inc., and its events Increase profitability To gain an understanding of the best

promotional methods to reach target market To showcase what downtown has to offer

Planning StagePromotion and research tools

Developed poster to advertise Developed Destination Downtown logo Took pictures Developed business and customer surveys

Planning StagePrimary & Secondary Research

Primary: Convenience sample; 60 Customer and 10

Business surveys Interview with Executive Director of

Thibodaux Main Street Inc.Secondary: City of Thibodaux demographics

PUT CUSTOMER SURVEY HERE

PUT BUSINESS SURVEY HERE

Planning StageCustomer Survey Conclusions

Ages 18-25 --- 77% are interested in learning about promotions via Facebook

Ages 26-33 --- 89% are unaware of the organization Thibodaux Main Street Inc.

Ages 34-41 --- 90% said a promotion at a store would make them more likely to shop there

Ages 42-49 --- 86% have never participated in previous Thibodaux Main Street Inc. events

50+ --- 70% go downtown to eat at the restaurants

Planning Stage

Business Conclusions from surveys 91% of businesses surveyed have

participated in previous Thibodaux Main Street Inc., events

50% of businesses surveyed found traffic increased into their stores after a Thibodaux main Street Inc., event

82% of businesses surveyed said they use social media for promotional reasons

Implementation StageOutdoor Yoga

Benefits: Increase traffic to the downtown coreHow it works: $20 participation fee Hour-long yoga lesson

Implementation Stage

Union Table AdvertisingBenefits: Increases traffic of young

adults How it works: Rent a table from SPA Hand out Destination

Downtown promotional material

Implementation Stage

Thibodaux Fashion Weekend

Benefits: Allows local storeowners to showcase their clothing.How it works: Models showcase clothing Question and answer sessions Bridal and formal attire catwalk

Implementation Stage

Marketing Seminar

Benefits: Educate business owners and staffHow it works: Full day seminar Group Stations Donated lunch Guest speaker “How to” brochures

Implementation Stage

Hot August NightBenefits: Allows people to shop after usual store hoursHow it works: Stores open later Wine offered to shoppers Date night/girls night out

Evaluation Stage

Measure traffic increase after each event Cross reference data Surveys Monitor followers on social media sites