designing the future
Post on 14-Jan-2017
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Designing The FutureThe relationship between people and thingsJohn V Willshire
@willshSmithery, London
Loft Digital 21.6.16
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Strategic Design bridges disciplines and departments, roles and responsibilities.
It seeks to change the factors around a thing, not just the thing itself.
It makes things happen.
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CULTURE
thin
gs
people
PROTOTYPE
STRATEGYDESIGN
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thin
gs
people
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Over a thousand days ago
stars: from nasa.gov
http://nasa.gov
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pic: wikipedia.org
http://wikipedia.org
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MAN OF STEEL 2013 dir. Zack Snyder
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
Superman
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
BatmanSuperman
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
The Schumacher-Clooney near-extinction event
BatmanSuperman
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
SpidermanThe Schumacher-Clooney near-extinction event
BatmanSuperman
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
SpidermanThe Schumacher-Clooney near-extinction event
Iron Man
BatmanSuperman
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
SpidermanThe Schumacher-Clooney near-extinction event
Iron Man
Kenneth Branaghs Thor
BatmanSuperman
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
SpidermanThe Schumacher-Clooney near-extinction event
Iron Man
Kenneth Branaghs Thor
BatmanSuperman
Avengers: Age Of Ultron
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
Worldwide admissions
1978 20101990 20021982 1986 1994 1998 2006 2014
Man of Steel
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watching as a father, not a son
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watching as a father, not a son
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Me, my ideas, and fools who didnt listen
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Me, my ideas, and fools who didnt listen
My child with my instructions
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Me, my ideas, and fools who didnt listen
My child with my instructions
A place where my ideas will save everyone
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Its a film about parenting
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Whos doing the designing?
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Whos doing the designing?
Whose future is it anyway?
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Who are we?
http://www.digitalartsonline.co.uk
http://www.digitalartsonline.co.uk
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Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children
Simon Pegg
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Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children
Simon Pegg
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http://simonpegg.net/2015/05/19/big-mouth-strikes-again/
http://simonpegg.net/2015/05/19/big-mouth-strikes-again/
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In The Night Kitchen Maurice Sendak
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saraelin.com
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
*Worldwide admissions, calculated using box office adjusted for ticket price inflation
1978 20101990 20021982 1986 1994 1998 2006 2014
Hey, can we get some Superhero films now too..?
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Catholic Guilt Batman
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Bro-bin Hood
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http://joshualaw88.blogspot.co.uk
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1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
*Worldwide admissions, calculated using box office adjusted for ticket price inflation
1978 20101990 20021982 1986 1994 1998 2006 2014
These arent films. Theyre franchise wormholes.
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DO YOU WANT SPARKLES?
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DO YOU WANT SPARKLES?
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DO YOU WANT SPARKLES?
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DO YOU WANT SPARKLES?
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DO YOU WANT SPARKLES?
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DO YOU WANT SPARKLES?
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Trapped in an ever-repeating present
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Trapped in an ever-repeating present
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Time for New Stories
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inception
interstellar
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"I liken it to the blockbusters I grew up with as a kid: edgy, incisive, challenging."
Christopher Nolan
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Contains Spoilishes
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In Earth's future, a global crop blight and second Dust Bowl are slowly rendering the planet uninhabitable.
Source: Google Description
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Professor Brand, a brilliant NASA physicist, is working on plans to save mankind by transporting Earth's population to a new home via a wormhole.
Source: Google Description
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But first, Brand must send former NASA pilot Cooper and a team of researchers through the wormhole and across the galaxy to find out which of three planets could be mankind's new home.
Source: Google Description
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Weve seen this movie before
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Weve seen this movie before
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Farmer Scientist
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Its a film about parenting
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Prof. Brand has a massive equation
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Me, my ideas, and fools who didnt listen
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Me, my ideas, and fools who didnt listen
My child with my instructions
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Me, my ideas, and fools who didnt listen
My child with my instructions
A place where my ideas will save everyone
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I thought I was prepared. I knew the theory. Realitys different
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Do not go gentle into that good night, Old age should burn and rave at close of day;
Rage, rage against the dying of the light.
Dylan Thomas
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Prof. Brand Dr. Mann
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Dr. MannsplainingProf. Brand Dr. Mann
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Different daughters
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Coop would have rather stayed home
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We need to think less about being the hero
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BREAKING NEWS: Wireframing is not a
superpower
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If these guys build a ship
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why would they want you on it?
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Heres an alternative
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How do we design for a future we cant see?
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We dont
How do we design for a future we cant see?
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How do you design a world of designers?
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Different daughters
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METADESIGN
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METADESIGN
to nurture the emergence of the previously unthinkable through interdisciplinary collaboration
Wikipedia
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to nurture the emergence of the previously unthinkable through interdisciplinary collaboration
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User-centric design
Participative design
Metadesign
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User-centric design
Participative design
Metadesign
You start, Ill finish
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User-centric design
Participative design
Metadesign
You start, Ill finish
Lets do it together
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User-centric design
Participative design
Metadesign
You start, Ill finish
Lets do it together
Here - off you go
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METADESIGN
ProceduralEmergence
Topologies
Synergies
Diagrams
Languaging
Interdisciplinarity
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METADESIGN
Procedural
Emergence
Topologies
Synergies
Diagrams
Languaging
Interdisciplinarity
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Give people the tools to do things together
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people
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IAM Barcelona 2016
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Metamechanics
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Jean Tinguely 1925-1991
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http://www.vernissage.tv
http://www.vernissage.tv
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http://www.vernissage.tv
http://www.vernissage.tv
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http://www.vernissage.tv
if you stare long enough, you see how they work
http://www.vernissage.tv
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Stare at it, see how
it works
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spotting patterns in repeat behaviour
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Mechanics
the behavior of physical bodies when subjected to forces or displacements, and the subsequent effects of the bodies on their environment
Wikipedia
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Mechanics:
What happens to things when things happen to them
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Mechanics:
What happens to things when things happen to them
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What makes the internet go round?
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Lets think Small, then big
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an aggregation of many individual pieces of content
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Content: whats on the cards
Design Fiction Kit: Near Future Laboratory
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Design Fiction Kit: Near Future Laboratory
Mechanics: that they are cards
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Deal
Shuffle
Order
Stack
Turn
Spread
Rearrange
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card Mechanics are about movement
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card Mechanics are about movement
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https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
The Creative Quartet - Prof. John Wood
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E
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https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
The Creative Quartet - Prof. John Wood
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E
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https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
The Creative Quartet - Prof. John Wood
1
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E
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https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
The Creative Quartet - Prof. John Wood
1
2
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E
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https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
The Creative Quartet - Prof. John Wood
1
2
3 45 6
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E
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We are currently witnessing a
re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content
Paul Adams, Intercom
@padday
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an aggregation of many individual pieces of content
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an aggregation of many individual pieces of content
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Mechanics can be about small things
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Lets zoom out
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but this year
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1994
1995
1996
1997
1998
1999
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SLOW
FAST
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FAST
SLOW SLOW
FAST
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THE GEARBOX
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
THE GEARBOX
slowFast
slow
Fast
people
SPACE
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
Long, slow beliefs + Solid, static structures
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
Long, slow beliefs + Solid, static structures
rapid interactions +
Transient ephemera
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
The Long, Slow Drift EasT
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
The Long, Slow Drift EasT
Cronuts for lunch
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
Fast people influences slow space
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
Fast people influences slow space
e.g. Action-based Light displays
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
Fast space influences slow people
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
Fast space influences slow people
e.g. Prototype Marketing
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P1 P2 P3 P4 P5
S5
S4
S3
S2
S1
the relationship between people and things
slowFast
slow
Fast
people
things
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Internet Mechanics:
continually moving, always unexpected, often unintended
http://www.vernissage.tv
http://www.vernissage.tv
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Internet Mechanics:
continually moving, always unexpected, often unintended
http://www.vernissage.tv
http://www.vernissage.tv
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Working out how the internet works
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Stare at it, see how
it works?
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Stare at it, see how
it works?
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We wanna see the patterns
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Pattern match that, kids
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Pattern match that, kids
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People keep getting in the way
http://www.vernissage.tv
http://www.vernissage.tv
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People keep getting in the way
http://www.vernissage.tv
http://www.vernissage.tv
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In science, when human behaviour enters the equation, things go nonlinear.
Thats why physics is easy and sociology is hard.
@neiltyson
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Strategy is dead. design appropriately.
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OODA Loops
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OODA Loops
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OODA Loops
Observe Orient Decide Act
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Observe Orient Decide Act
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Design WITH the mechanics, not AGAINST them
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Design WITH the mechanics, not AGAINST them
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thin
gs
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thin
gs
people
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PEOPLE (population x impact)
thin
gs
people
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PEOPLE (population x impact)
THINGS (output x change)thi
ngs
people
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Strategic Design in practice
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CULTURE
thin
gs
people
PROTOTYPE
STRATEGYDESIGN
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PROTOTYPING
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PROTOTYPING
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CULTURE
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CUSTOMER JOURNEY MAPS
https://www.shopify.com/enterprise/87845062-optimizing-the-customer-journey-tips-from-ecommerce-experts
https://www.shopify.com/enterprise/87845062-optimizing-the-customer-journey-tips-from-ecommerce-experts
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DESIGN
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Origin. - Cone of Plausibility, Charles William Taylor, 1990
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STRATEGY
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Strategic Design: approach
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thin
gs
people0
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TEAM QUAL QUANT
SKET
CH
SCAF
FOLD
STR
UC
TUR
E
0
t
p
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EACH SPACE IS SELF-CONTAINED
TEAM QUAL QUANT
SKET
CH
SCAF
FOLD
STR
UC
TUR
E
0
t
p
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DIFFERENT PROJECTS TAKE DIFFERENT JOURNEYS
TEAM QUAL QUANT
SKET
CH
SCAF
FOLD
STR
UC
TUR
E
0
t
p
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TIME IS AN OUTPUT, NOT AN INPUT
TEAM QUAL QUANT
SKET
CH
SCAF
FOLD
STR
UC
TUR
E
0
t
p
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IMPROVE
SHARE?OR
TEAM QUAL QUANT
SKET
CH
SCAF
FOLD
STR
UC
TUR
E
0
t
p
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IN SUMMARY
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DESIGN FOR PEOPLE TO DESIGN
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DESIGN FOR THE WAY THINGS REALLY WORK
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DESIGN FOR THE WAY THINGS REALLY WORK
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DESIGN FOR MANY ANSWERS
TEAM QUAL QUANT
SKET
CH
SCAF
FOLD
STR
UC
TUR
E
0
t
p
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john@smithery.co http://smithery.co
Thank you Questions?
mailto:john@smithery.co?subject=http://smithery.co
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