designing the digital experience

David Lee Kingdavidleeking.com

Topeka & Shawnee County Public Library

Designing theDigital Experience

what is experience?

http://flickr.com/photos/dragnfly78/220689303/

American Girl

Three paths to experience

http://flickr.com/photos/didmyself/2354238160/

http://flickr.com/photos/gdominici/93021919/

StructuralPath

http://flickr.com/photos/angrykeyboarder/2316631084/

http://flickr.com/photos/maproomsystems/2872203555/

http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

three approaches to

structure

http://flickr.com/photos/7855449@N02/2780452644/

Skipping down the structured path

Big goal: don’t make me think

look at your site with critical eyesthink about the potholes

Community Path

http://flickr.com/photos/rwhitlock/1422242668/

digital community experience...

Real Conversation

Invitation

Participation

Sense of Familiarity

Telling our Stories

http://flickr.com/photos/bjackrian/2111462650/

tscpl.org

video

blogs facebook

comments

conversation

IM reference

flickr

myspace

youtube

connections

participation

http://flickr.com/photos/thomashawk/5741775/

Customer Path

http://flickr.com/photos/jamesyu/366732085/

http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg

Digital Version?

Commonalities?

Commonalities?

CustomerJourneyMapping

http://flickr.com/photos/thetoad01/2317084812/

improving the ordinary

http://flickr.com/photos/goatopolis/189188667/http://flickr.com/photos/rvettese/264579764/

Topeka’s Makeover

WEB

How?

Ask!

http://www.flickr.com/photos/jodigreen/2708038407/

staff...

maintaining

Redesign 2.0 -Coming soon!

5 ways to jumpstart your own Extreme Makeover!

1write anExperience Brief

1write anExperience Brief

1write anExperience Brief

1write anExperience Brief

2take a

Touch Point Journey

?

Get a Library Card

check my account

3Conversationis experience

3Conversationis experience

3Conversationis experience

3Conversationis experience

4answer

thequestions

Why

5focuson thecustomer

Bonussay yes

what’s next?

http://flickr.com/photos/b-tal/116220689/

connect the customer...

Create an experience stage

http://flickr.com/photos/kgradinger/2095191253/

http://flickr.com/photos/kgradinger/2095191253/

Create an experience stage

Work on Conversation

http://flickr.com/photos/damiel/221166778/

http://flickr.com/photos/spursfan_ace/2328879637/

http://flickr.com/photos/twcollins/867628074/

http://www.flickr.com/photos/29106784@N02/2719649603/

Thank You!

davidleeking.com