designing the digital experience

David Lee KingTopeka & Shawnee County Public Library

davidleeking.com

Designing theDigital Experience

what is experience?

http://flickr.com/photos/wvs/1457017696/http://flickr.com/photos/naystin/426042772/

experience design?

“an approach to creating successful experiences for people in any medium”

- Nathan Shedroff

http://flickr.com/photos/dragnfly78/220689303/

American Girl

Three paths to

experiencehttp://flickr.com/photos/didmyself/2354238160/

Structural Path

http://flickr.com/photos/gdominici/93021919/

http://flickr.com/photos/angrykeyboarder/2316631084/

http://flickr.com/photos/maproomsystems/2872203555/

http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html

three approaches to

structure

http://flickr.com/photos/7855449@N02/2780452644/

Getting Real, by 37signals

http://flickr.com/photos/liewcf/467408934/

Getting Real, by 37signals

http://flickr.com/photos/liewcf/467408934/

• look at your websites with critical eyes

• think about what makes people stumble

• then figure out some goals

• Big goal – don’t make me think (about your structure)

Skipping down the structured path

Community Path

http://flickr.com/photos/rwhitlock/1422242668/

digital community experience...

• real conversation

• connections

• invitation

• participation

• sense of familiarity

• telling our stories

digital community experience...

Real Conversation

Connections

Invitation

Participation

Sense of Familiarity

Telling our Stories

http://flickr.com/photos/bjackrian/2111462650/

http://flickr.com/photos/thomashawk/5741775/

Customer Path

http://flickr.com/photos/jamesyu/366732085/

http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg

Digital Version?

Commonalities?

Commonalities?

CustomerJourneyMapping

http://flickr.com/photos/thetoad01/2317084812/

improving the ordinary

http://flickr.com/photos/goatopolis/189188667/http://flickr.com/photos/rvettese/264579764/

what’s next?

http://flickr.com/photos/b-tal/116220689/

connect the customer...

Create an experience stage

http://flickr.com/photos/kgradinger/2095191253/

Create an experience stage

http://flickr.com/photos/kgradinger/2095191253/

Work on Conversation

http://flickr.com/photos/damiel/221166778/

http://flickr.com/photos/spursfan_ace/2328879637/

http://flickr.com/photos/twcollins/867628074/

Thank you!

davidleeking.com