designing social media solutions
Post on 07-Nov-2014
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CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Designing Social Media Solutions
Ken Fischer ken@clickforhelp.com blog: web20blog.org twitter: @web20blog_org
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Plan for the audience’s experience.
Social Media ROCKS
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Link the intended experience to tools/methods.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Relevance is context as well as content
Before After
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Reflect an understanding of the audience through navigation
Good. Not so Good.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Visualization is the new BOLD
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Embedded Slides, Video and Pics are the new exclamation
MARK!
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
A human voice makes content more relevant.
Needs Improvement.
Good.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Aggregate audience input and use it to improve.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Make every content element viral and accessible
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Ken Fischerken@clickforhelp.comblog: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook
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