designing refinery29's first mobile app, thisam #wudrome2016

\Designing Refinery29’s First Mobile App, ThisAM@ J A M E S C A B R E R A # W U D R O M E 2 0 1 6

50,000 installs in first month.

40,000 active users per month.

The Design & UX Process

Empathize

Define

Ideate

Prototype

Test

Empathize

Define

Ideate

Prototype

Test

Find the Opportunity

Tinker (Play around)

Define “Success”

Make Something

Make It Better

The Opportunity

Re-usability

Duplicate Experiences

Duplicate Experiences

Web Nativevs.

Reach Richvs.

Credit: Luke Wroblewski

Universal Access

Routine Access

vs.

Existing Product

New Product

or

or

Live Data

User Test

Horoscopes

Careers Work

Money

8 Things You Need To Know

ThisAM

Tinker

Define Success

Repeat App Opens

Completion Rate

Click Throughs

Keep the project on-track

Make Something

Progress Depth

Top Story First

Progress Indicator

Share Button

End GIF

Repeat App Opens

Completion Rate

Click Throughs

Make It Better

Increase Success Metrics

Make $$$

I get excited to open the app

every morning just to see what the

animation at the end is.

“

”

Looking Forward

Press Image from amazon.com

Experience on mobile web

cabr.us/bth-v2

\Grazie!@ J A M E S C A B R E R A # W U D R O M E 2 0 1 6