a case study on designing the australia post iphone and ipad app
DESCRIPTION
Presented at the UX Australia 2012 conference in BrisbaTRANSCRIPT
Kathryn RossUX Australia, August 2012
DESIGNING THE AUSPOST IPHONE APP:
HOW WE DID IT
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Before After
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THE PROJECT KICKOFF
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12 days
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12 days 1 day is practically
gone
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DESIGN APPROACH?
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WWYD?
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POINT #1
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This is what ROCKED.
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1 2 3 4 5 6 7 8 910
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POINT #2
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User testing is GOLD.
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NAVIGATION
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1. Tab 2. List 3. Springboard
business preferred
developer preferred
USER preferred
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OUTCOME…
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Wireframe design Live application
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“I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…”
Charles Malpas