designing experiences in the nonprofit world: philly net tuesday

Designing Experiences for the Nonprofit WorldPHILLIP LE Experience DesignerP

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 2

Agenda

What Does It Mean to “Design an Experience”?

1 My Journey into Experience Design

2Why Should Nonprofits Design Experiences?

3 4 How Does One Begin Designing an Experience?

1What Does It Mean to “Design an Experience”

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 4

Designing experiences is to create a relationship between you and your constituents.

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 5

Designing for experiences forces collaboration and workflow to generate ideas and then execute them.

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Designing Empathically

“Many organizations do know their customer experience is lousy, however. They just don’t

know how to go about fixing it.”

Andy Polaine, “Designing for Services Beyond the Screen”

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USE

USABILITY

DELIGHT

Designing Empathically

“Many organizations do know their customer experience is lousy, however. They just don’t

know how to go about fixing it.”

Andy Polaine, “Designing for Services Beyond the Screen”

My Journey into Experience Design2

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER

–Unnamed Executive

“Don’t ask Phil about decisions. He’s here to make our work

look pretty.”

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SBYFPROJECT

Images by SBYF Project / CC BY 2.0

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Photograph by Alzheimer’s Association / CC BY 2.0

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Photograph by PhillyCHI / CC BY 2.0

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Image by Think Brownstone / CC BY 2.0

Why Should Nonprofits Design Experiences?“Silo Trio in B&W” by Anne Marie Peterson / CC BY 2.03

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DESIRABILITY

FEASABILITY VIABILITY

“The solutions that emerge at the end of the design process should hit

the overlap of these three lenses; they need to be Desirable,

Feasible, and Visible.”

–IDEO.org, Human Centered Design

Designing as a Nonprofit

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• Establishing meaningful relationships with your constituents.

By developing experience design literacy you can begin:

• Bringing your constituents into problem solving the process.

• Providing clear process and iterative solutions to suit your constituents’ and your organization’s needs.

• Allowing you the flexibility towards designing products, services, spaces, fundraising and/or systems.

• Fostering social innovation.

• Breaking down silos.

• Replacing a culture of fear with a culture willing to take meaningful risks.

• Solves a constituent or organizational need.

• Provides you with a level of knowledge allowing you to have meaningful conversations with your consultants.

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER 17

“It's time to re-think charity. It's time to give charity the big-league freedoms we really give to business. The fight

for these freedoms must be our new cause, because without them, all of our causes are ultimately lost.”

Dan Pallotta, TED “The Way We Think About Charity Is Dead Wrong”

Photograph by TED / CC BY 2.0

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Shaun Modi, “Inside the Design of the Boosted Boards iOS App”

“And although we act as design consultants, we behave much like full-time members of the team.”

Photograph by Think Brownstone / CC BY 2.0

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“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.”

Jeff Gothelf, “Lean UX: Applying Lean Principles to Improve User Experience”

“Brainstorming” by Larry Vincent / CC BY 2.0

How Does One Begin Designing an Experience?4

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DiscoveryAsking “Why?”

IdeationMaking the “How?”

IterationAdapting on the Pivot Points

ProduceDeploy Minimum Viable Product

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DiscoveryAsking “Why?”

IdeationMaking the “How?”

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Human-focused. Collaborative. Optimistic. Experimental.

Experience Design is:

DISCOVERY

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Design Challenge What design challenge are you trying to solve?

“Colorful Wooden Blocks Children's Museum” by Steven Depolo / CC BY 2.0

DISCOVERY

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Write down any assumptions.

And then test them.

“Insight Statements” by IDEO.org / CC BY 2.0

DISCOVERY

DESIGNING EXPERIENCES FOR THE NONPROFIT WORLD PHILLIP LE EXPERIENCE DESIGNER

Write down any assumptions.

DISCOVERY

And then test them.

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“Insight Statements” by IDEO.org / CC BY 2.0

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DISCOVERY

“How might we…”

Picture by Shaun Modi, / CC BY 2.0

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Guerrilla Research

DISCOVERY

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Guerrilla Research

Debrief Research with Team Record ideas pollinating between team members.

DISCOVERY

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Debrief Research with Team Record ideas pollinating between team members.

IDEATION

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There is No Wrong Answer.

IDEATION

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There is No Wrong Answer.Brainstorm by jotting down ideas without judgement.

Organize sticky notes into categories/themes.

Mix and match notes to see if you come up with anything.

Title overall categories.

IDEATION

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Bubble Up.

IDEATION

“Bubble Shot” by Rhett Maxwell / CC BY 2.0

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IDEATION

1. Defer judgment.

2. Encourage wild ideas.

3. Build on the ideas of others.

4. Stay focused.

5. One conversation at a time.

6. Be visual.

7. Go for quantity.

Bubble Up.

“Bubble Shot” by Rhett Maxwell / CC BY 2.0

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“Democritus was a true scientist. He had a passionate desire to discover the cosmos around us while having fun.

He once said, “A life without parties would be like an endless road without an inn.””

Neil deGrasse Tyson

“Merry-go-round on a ferris wheel” by Francesco Minciotti / CC BY 2.0

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Sources & Citations

• "7 Tips on Better Brainstorming." OpenIDEO -. 23 Feb. 2011. Web. 7 July 2015. <https://openideo.com/blog/

seven-tips-on-better-brainstorming>.

• Berger, Warren. "The Secret Phrase Top Innovators Use." Harvard Business Review. 17 Sept. 2012. Web. 7

July 2015. <https://hbr.org/2012/09/the-secret-phrase-top-innovato/>.

• Gothelf, Jeff, and Josh Seiden. Lean UX: Applying Lean Principles to Improve User Experience. Print.

• Human Centered Design: Toolkit. 2nd ed. S.l.: IDEO, 2011. Print.

• Modi, Shuan. "Inside the Design of the Boosted Boards IOS App."Medium. 2 July 2015. Web. 30 June 2015.

< https://medium.com/tm-design-stories/inside-the-design-of-the-boosted-boards-ios-app-6c37acbf860a>.

• Polaine, Andy. "Designing for Services Beyond The Screen." A List Apart The Full. 25 June 2013. Web. 7 July

2015. <http://alistapart.com/article/designing-for-services-beyond-the-screen>.

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Questions?

PHILLIP LE Experience Designer HELLO@PHILLIPLE.COM

Thank You.L