designing around the user just isn't enough anymore

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flex interactive

experience design

Designing around the User just isn’t enough anymore Wearables London March 2014

#cindysoo

linkedin/in/cindysoo

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design for engaging & meaningful experiences

Confidential 5 Hobbies (sports, travel, dance, shopping)

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SO WHAT?

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to improve my game

LPGA Tour

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+  games +  analysis apps +  club technology +  practice tools +  online education +  performance wear

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design factors

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comfort appearance intuitive meaningful

design factors

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discreet personalized tech-advanced wearable & durable

challenges

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privacy & security control social norms sustainability

overlap FASHION PSYCHOLOGY

NEW IX PARADIGMS DATA & TECHNOLOGY

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“Wearable Technology”

FAD

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“Smart Wear”

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Confidential 23 Hobbies (sports, travel, dance, shopping)

OVERLAP 2014 marks a paradigm shift