designing addicted products @ ux london 13

DESIGNINGADDICTED PRODUCTSUX LONDON11 APRIL 2013

SIMONEREBAUDENGO

@FISHANDCHIPSING

“THE MOST SUSTAINABLE PRODUCT YOU

WILL EVER DESIGN IS THE ONE

THE WILL NEVER BE PRODUCED”FIRST DAY OF INDUSTRIAL DESIGN

WHAT IF MATERIAL SCARCITY WILL OCCUR?

FOCUS ON CHANGING RELATIONSHIPS

BETWEEN PEOPLE AND PRODUCTS AND

PRODUCTS THEMSELVES

WHY ADDICTIONS ARE INTERESTING?1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN

2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS

A state of imbalance/pressureMisadaptation can bring to find an easy and quick solution to problems

HOW DO PEOPLE BECOME ADDICTED?

An extremely rewarding activity/substanceSomething which effect can diminish because of tolerance andbrings to withdrawal symptoms when use is reduced or stopped

HOW DO PEOPLE BECOME ADDICTED?

ADDICTIVE CHARACTER OF THE COLLECTIVE CONSCIOUSNESS

THE MASS OBSESSION FOR FAME IS MATCHED

BY A COMPULSIVE CONSUMERISM CHARACTERIZED

NOT ONLY BY THE BUILT IN OBSOLENCE OF PRODUCTS BUT ALSO OF THE LIFESTYLES AND MINDSETS

W.BURROUGHS, JUNKY

aaI WANT MORE

INTERNALREWARD

EXTERNALPRESSURE

aaI WANT MORE

INTERNALREWARD

EXTERNALPRESSURE

experiments in applying a behaviour

GIVEN GRANTEDOMNIPRESENTANONYMOUSSTEREOTYPE IN IOT

WHAT ELSE COULD HAPPEN IF A PRODUCT IS SOMEHOW SMART AND CONNECTED?

A TOASTER’S PLEASURE COMESFROM MAKING TOAST

PEER PRESSUREBETWEEN PRODUCTS

NEEDSTO KNOW

NEEDSTO SENSE

NEEDS A OWN LANGUAGETO COMMUNICATE

what if products could feel peer pressure?

STRATEGIES OF AN ADDICTED TOASTER

what can it do to subtly be used more?

STRATEGIES OF AN ADDICTED TOASTER

how could it use other objects around the house?

STRATEGIES OF AN ADDICTED TOASTER

what would it say to other products about its owner?

STRATEGIES OF AN ADDICTED TOASTER

what if it could reach people that may be interested in “him”?

new interactions?

Apps to give a digitaluse or toaster metadhone

Convincing via subtle messages

THE ADDICTEDPRODUCT NETWORKA REAL FICTIONAL SERVICE

THEY CANNOT BE BOUGHT BUT ARE JUST HOSTED

A SERVICE ONLINE TO CHECK AND APPLYTO CONVINCE A TOASTER THAT YOU ARE AN

INTERESTING HOST

SENT, PLUGGED, AND CONNECTEDBETWEEN THEMSELVES

EACH TOASTER HAS ITS OWN PERSONALITY, GOAL AND

COMMUNICATION CHANNEL

WHAT DID TOASTERS SAY?

WHAT DID HOSTS SAY?

IF NOT SATISFIED THEYCAN ASK TO BE SENT

TO A MORE INTERESTING HOST

watch the experiment video

watch the story of Brad the toaster

concluding...

IN UK PEOPLE LOVE TOASTERS

THERE ARE NEW POSSIBILITIES, NEW RESPONSIBILITIESAND EMERGING COMPLEXITY

NOT ONLY DESIGN SUCCESSFUL PRODUCTSTHAT PEOPLE LOVE TO USE

BUT MAYBE DESIGN PRODUCT THATSUCCESSFULLY LOVE TO BE USED

Thanks!

THANKS!

@fishandchipsing

www.addictedproducts.com

simonerebaudengo.com