designing addicted products @ ux london 13
DESCRIPTION
The deck of my talk at UX London 2013 on designing addicted products. In a similar way to an addict, we are increasing getting rewards from our consumption of products - we simply have much more than we need. As designers, we can find strategies to cure this addiction or to push for a behavioural change. Still, most of it is in vane. However, What if things themselves can be designed with a goal, which we may not understand or agree with, but that might bring to a long term positive change? What if we shifted perspective and the products themselves were instead addicted to be used - the primary concern of any product from its own perspective? This is the story of Brad and a network of Addicted toasters, an experiment that explores the conversation between a product with its own goal and its owner and the implication coming from this product being part of a network of things and people.TRANSCRIPT
DESIGNINGADDICTED PRODUCTSUX LONDON11 APRIL 2013
SIMONEREBAUDENGO
@FISHANDCHIPSING
“THE MOST SUSTAINABLE PRODUCT YOU
WILL EVER DESIGN IS THE ONE
THE WILL NEVER BE PRODUCED”FIRST DAY OF INDUSTRIAL DESIGN
WHAT IF MATERIAL SCARCITY WILL OCCUR?
FOCUS ON CHANGING RELATIONSHIPS
BETWEEN PEOPLE AND PRODUCTS AND
PRODUCTS THEMSELVES
WHY ADDICTIONS ARE INTERESTING?1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN
2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS
A state of imbalance/pressureMisadaptation can bring to find an easy and quick solution to problems
HOW DO PEOPLE BECOME ADDICTED?
An extremely rewarding activity/substanceSomething which effect can diminish because of tolerance andbrings to withdrawal symptoms when use is reduced or stopped
HOW DO PEOPLE BECOME ADDICTED?
ADDICTIVE CHARACTER OF THE COLLECTIVE CONSCIOUSNESS
THE MASS OBSESSION FOR FAME IS MATCHED
BY A COMPULSIVE CONSUMERISM CHARACTERIZED
NOT ONLY BY THE BUILT IN OBSOLENCE OF PRODUCTS BUT ALSO OF THE LIFESTYLES AND MINDSETS
W.BURROUGHS, JUNKY
aaI WANT MORE
INTERNALREWARD
EXTERNALPRESSURE
aaI WANT MORE
INTERNALREWARD
EXTERNALPRESSURE
GIVEN GRANTEDOMNIPRESENTANONYMOUSSTEREOTYPE IN IOT
WHAT ELSE COULD HAPPEN IF A PRODUCT IS SOMEHOW SMART AND CONNECTED?
A TOASTER’S PLEASURE COMESFROM MAKING TOAST
PEER PRESSUREBETWEEN PRODUCTS
NEEDSTO KNOW
NEEDSTO SENSE
NEEDS A OWN LANGUAGETO COMMUNICATE
STRATEGIES OF AN ADDICTED TOASTER
what can it do to subtly be used more?
STRATEGIES OF AN ADDICTED TOASTER
how could it use other objects around the house?
STRATEGIES OF AN ADDICTED TOASTER
what would it say to other products about its owner?
STRATEGIES OF AN ADDICTED TOASTER
what if it could reach people that may be interested in “him”?
Apps to give a digitaluse or toaster metadhone
Convincing via subtle messages
THE ADDICTEDPRODUCT NETWORKA REAL FICTIONAL SERVICE
THEY CANNOT BE BOUGHT BUT ARE JUST HOSTED
A SERVICE ONLINE TO CHECK AND APPLYTO CONVINCE A TOASTER THAT YOU ARE AN
INTERESTING HOST
SENT, PLUGGED, AND CONNECTEDBETWEEN THEMSELVES
EACH TOASTER HAS ITS OWN PERSONALITY, GOAL AND
COMMUNICATION CHANNEL
WHAT DID TOASTERS SAY?
WHAT DID HOSTS SAY?
IF NOT SATISFIED THEYCAN ASK TO BE SENT
TO A MORE INTERESTING HOST
concluding...
IN UK PEOPLE LOVE TOASTERS
THERE ARE NEW POSSIBILITIES, NEW RESPONSIBILITIESAND EMERGING COMPLEXITY
NOT ONLY DESIGN SUCCESSFUL PRODUCTSTHAT PEOPLE LOVE TO USE
BUT MAYBE DESIGN PRODUCT THATSUCCESSFULLY LOVE TO BE USED
Thanks!
THANKS!
@fishandchipsing
www.addictedproducts.com
simonerebaudengo.com