designing a communication plan russ basiura principal consultant rjb technical consulting goal:...
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Designing a Communication Designing a Communication PlanPlanDesigning a Communication Designing a Communication PlanPlan
Russ BasiuraPrincipal ConsultantRJB Technical Consultingwww.rjbtech.com
Goal: Widespread user adoption of SharePoint technologies within your organization
© 2005 RJB Technical Consulting, Inc.. All rights reserved.This presentation is for informational purposes only. RJB Technical Consulting makes no warranties, express or implied, in this summary.
AgendaAgendaAgendaAgenda
Your Vision Your Plan Communication Guidelines Adoption Approach Adoption Quick Wins
Goal of PresentationGoal of PresentationGoal of PresentationGoal of Presentation
Serve as a tool for SharePoint evangelists within each organization
Provide guidelines for success based on experiences with a dozen different companies
Assumption: You already know and love SharePoint
Business Needs Drive Business Needs Drive AdoptionAdoptionBusiness Needs Drive Business Needs Drive AdoptionAdoption
Business Performance Management
Employee self-service Enterprise
communication and collaboration
Benefits:- Better decisions- Increased productivity- Improved customer service - Automated processes- Reduced costs
Critical Success FactorsCritical Success FactorsCritical Success FactorsCritical Success Factors Successful adoption depends not just on the design and the technology,
but also on developing and implementing a plan for three critical “non-technology” components:
activities that you need to consider in both the launch and ongoing operations of your new solution.
Rollout processes to
prepare for the roll-out and ongoing content management processes for your solution.
processes and roles for maintaining and managing the content in your team sites
GovernancePlanning
Your Vision – Have oneYour Vision – Have oneYour Vision – Have oneYour Vision – Have one
Perfect tool to organize and manage unstructured data: Spreadsheets Documents and Forms
Perfect place to present an organization’s structured data: Operational Metrics Financial Scorecards
Your PlanYour PlanYour PlanYour Plan
Define your approach. Have a kick-off event/meeting Plan for Training and Support Road Map for adoption and
technology SPS and/or WSS Web Parts Office Integration (InfoPath, Smart
Documents) Custom Solution Business Intelligence Business Process Automation
Communication StrategyCommunication StrategyCommunication StrategyCommunication Strategy
Leverage key executive support Identify key knowledge managers Identify key messages
“Speed-to-Insight”
Key MessagesKey MessagesKey MessagesKey MessagesAudience Message
Users Productivity
Control
Flexibility
Managers Roll-Up
Management by Exception
Communication
Administrators Centralized Administration
Distributed Control
Leadership (CEO, CIO, CFO…) Security
Business Value
Address Risk
Communication Method Communication Method ExamplesExamplesCommunication Method Communication Method ExamplesExamples Break room or cafeteria poster Conference room walls Splash screens Corporate or departmental meetings Training or new employee orientations Newsletter announcements Department Meetings – 5 minutes on
agenda Monthly “Tips-N-Tricks” emails to site
owners Videos
Adoption ApproachAdoption ApproachAdoption ApproachAdoption Approach
Mother of all Projects vs. Small victories
Big Project Pros:Better Acceptance.Demonstrate many SharePoint/Office features from the start.Cons:All eggs in one basket.May never even know what SharePoint is.
Small VictoriesPros:Gain acceptance with less risk.Makes later application development easier because users understand SharePoint.Cons:Slower – SharePoint utilization may take longer.Users with More specific needs will look to other products.
Quick WinsQuick WinsQuick WinsQuick Wins Corporate Branding
Colors and Images Popular WSS features
Calendars Lists (look for spreadsheets) Discussions Templates
Common Problems Project Management Document Management Issues / Requests / Complaints
Keys to Driving User Keys to Driving User AdoptionAdoptionKeys to Driving User Keys to Driving User AdoptionAdoption Assimilate key users first Design the deployment to prevent
duplicate content Make it easy for content authors to
add content to the portal Make it “Fun” to use
DiscussionDiscussionDiscussionDiscussion
Russ BasiuraPrincipal ConsultantRJB Technical Consultingwww.rjbtech.com
© 2005 RJB Technical Consulting, Inc.. All rights reserved.This presentation is for informational purposes only. RJB Technical Consulting makes no warranties, express or implied, in this summary.
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