deriving operational intelligence from machine data · inside the it blender machine data...

Dr. Guido Schroeder

Senior Vice President of

Products, Splunk

Deriving Operational

Intelligence from Machine

Data

Copyright © 2014 Splunk Inc.

INSIDE THE IT BLENDER

MACHINE DATA EVERYWHERE

GPS,

Wire,

Hypervisor,

Web Servers,

Email, Messaging

Clickstreams, Mobile,

Telephony, IVR, Databases,

Sensors, Telematics, Storage,

Servers, Security Devices, Desktops

Copyright © 2014 Splunk Inc.

Rockstar Shirts Stories – Part I

What Does Machine Data Look Like? Sources

Order Processing

Twitter

Care IVR

Middleware Error

Machine Data Contains Critical Insights Customer ID Order ID

Customer’s Tweet

Time Waiting On Hold

Twitter ID

Product ID

Company’s Twitter ID

Customer ID Order ID

Customer ID

Sources

Order Processing

Twitter

Care IVR

Middleware Error

Machine Data Contains Critical Insights Order ID

Customer’s Tweet

Time Waiting On Hold

Product ID

Company’s Twitter ID

Order ID

Customer ID

Twitter ID

Customer ID

Customer ID

Sources

Order Processing

Twitter

Care IVR

Middleware Error

Structured RDBMS

SQL Search

Schema at Write Schema at Read

1980+ 2010+

Disruptive Approach to Unstructured Data

Copyright © 2014 Splunk Inc.

9

ETL Universal Indexing

Volume Velocity Variety

“BIG” and “Unstructured”

Transactional Apps Analytical Apps

Copyright © 2014 Splunk Inc.

Rockstar Shirts Stories – Part II

Turning Machine Data Into Business Value

Reliable, Secure, Scalable Collection

Online Services Web

Services

Servers Security GPS

Location

Storage Desktops

Networks

Packaged Applications

Custom Applications Messaging

Telecoms Online

Shopping Cart

Web Clickstreams

Databases

Energy Meters

Call Detail Records

Smartphones and Devices

RFID

On- Premises

Private Cloud

Public Cloud

Copyright © 2014 Splunk Inc.

11

Use Cases

Application Delivery

Security, Compliance & Fraud

IT Operations

Business Analytics

Industrial Data & Internet of Things

Indexing Search Analytics

Education

Healthcare

Technology

Energy and Utilities

Manufacturing

Telecommunications

Cloud and Online Services

Government

Retail

Financial Services and Insurance

Media

Travel and Leisure

8,000+ PROOFPOINTS in 90+ Countries Over 2/3 the Fortune 100

Device and Promotion Trends –

Target Campaigns in Real-time

Redefine Campaigns based on Behavior –

Better Customer Decisions

Real-time Revenue Insights –

Online Stats from 10K Stores

DOMINO’S USES MACHINE DATA

FOR MARKETING INTELLIGENCE

Improving Safety

Reducing Fuel Costs

Improving On-Time

Operations Copyright © 2014 Splunk Inc.

Remote Freight Train

Monitoring

Energy Efficiency

Calculations

Driving Strategy

Recommendations

$1 BILLION

POTENTIAL SAVINGS

Faster Troubleshooting – Reduced Severity 1 & 2 by 43%

Real-time Visibility Across 1,200+ Applications

CIO Dashboards on KPIs and Trends by Store

Health Status of Entire Application Infrastructure

Home Depot Uses Machine Data for App and IT Management

Copyright © 2014 Splunk Inc.

redhat uses Machine Data for Better Code,

Faster Development & Migration to Cloud

Reduced error rates by 2 orders of magnitude in a

couple of weeks

Rapidly found and fixed one line of code responsible for

30,000+ errors

Real-time dashboards on error rates & production impact

In-depth visibility as they strategically migrate apps to

AWS Cloud

Copyright © 2014 Splunk Inc.

Prevent security breaches and protect patient privacy

Operational analytics for connected medical devices

Comply with HIPAA regulatory requirements

HCA Uses Machine Data for Security and

Medical Informatics

Copyright © 2014 Splunk Inc.

Developers

finding root

cause 5-10x

faster!

Product

Lifecycle

Monitoring

Fraud

prevention

Activity

tracking

Production

Application

Analytics

Reduced

downtime

Capacity

planning

Mobile

Application

Monitoring

Reduced

costs!

Cloud

Monitoring

Saves

security team

20 hours

every day

Security &

Digital

intelligence

APOLLO GROUP uses Machine Data

for a broad range of use cases

Copyright © 2014 Splunk Inc.

Rockstar Shirts Stories – Part III

Search and Investigate

Proactive Monitoring and

Alerting

Operational Visibility

Real-time Business Insight

Turning Machine Data into Operational Intelligence

20

Proactive

Reactive

Machine Data Value Drivers

Reduced MTTR

70%

90%

Reduced Escalations

Increased Uptime

Tools consolidation

Drive Innovation with Analytics

Same data serves your business users

Copyright © 2014 Splunk Inc.

Rockstar Shirts Stories – Part IV

Listen to your data™