deriving operational intelligence from machine data · inside the it blender machine data...
TRANSCRIPT
Dr. Guido Schroeder
Senior Vice President of
Products, Splunk
Deriving Operational
Intelligence from Machine
Data
Copyright © 2014 Splunk Inc.
INSIDE THE IT BLENDER
MACHINE DATA EVERYWHERE
GPS,
Wire,
Hypervisor,
Web Servers,
Email, Messaging
Clickstreams, Mobile,
Telephony, IVR, Databases,
Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
Copyright © 2014 Splunk Inc.
Rockstar Shirts Stories – Part I
What Does Machine Data Look Like? Sources
Order Processing
Care IVR
Middleware Error
Machine Data Contains Critical Insights Customer ID Order ID
Customer’s Tweet
Time Waiting On Hold
Twitter ID
Product ID
Company’s Twitter ID
Customer ID Order ID
Customer ID
Sources
Order Processing
Care IVR
Middleware Error
Machine Data Contains Critical Insights Order ID
Customer’s Tweet
Time Waiting On Hold
Product ID
Company’s Twitter ID
Order ID
Customer ID
Twitter ID
Customer ID
Customer ID
Sources
Order Processing
Care IVR
Middleware Error
Structured RDBMS
SQL Search
Schema at Write Schema at Read
1980+ 2010+
Disruptive Approach to Unstructured Data
Copyright © 2014 Splunk Inc.
9
ETL Universal Indexing
Volume Velocity Variety
“BIG” and “Unstructured”
Transactional Apps Analytical Apps
Copyright © 2014 Splunk Inc.
Rockstar Shirts Stories – Part II
Turning Machine Data Into Business Value
Reliable, Secure, Scalable Collection
Online Services Web
Services
Servers Security GPS
Location
Storage Desktops
Networks
Packaged Applications
Custom Applications Messaging
Telecoms Online
Shopping Cart
Web Clickstreams
Databases
Energy Meters
Call Detail Records
Smartphones and Devices
RFID
On- Premises
Private Cloud
Public Cloud
Copyright © 2014 Splunk Inc.
11
Use Cases
Application Delivery
Security, Compliance & Fraud
IT Operations
Business Analytics
Industrial Data & Internet of Things
Indexing Search Analytics
Education
Healthcare
Technology
Energy and Utilities
Manufacturing
Telecommunications
Cloud and Online Services
Government
Retail
Financial Services and Insurance
Media
Travel and Leisure
8,000+ PROOFPOINTS in 90+ Countries Over 2/3 the Fortune 100
Device and Promotion Trends –
Target Campaigns in Real-time
Redefine Campaigns based on Behavior –
Better Customer Decisions
Real-time Revenue Insights –
Online Stats from 10K Stores
DOMINO’S USES MACHINE DATA
FOR MARKETING INTELLIGENCE
Improving Safety
Reducing Fuel Costs
Improving On-Time
Operations Copyright © 2014 Splunk Inc.
Remote Freight Train
Monitoring
Energy Efficiency
Calculations
Driving Strategy
Recommendations
$1 BILLION
POTENTIAL SAVINGS
Faster Troubleshooting – Reduced Severity 1 & 2 by 43%
Real-time Visibility Across 1,200+ Applications
CIO Dashboards on KPIs and Trends by Store
Health Status of Entire Application Infrastructure
Home Depot Uses Machine Data for App and IT Management
Copyright © 2014 Splunk Inc.
redhat uses Machine Data for Better Code,
Faster Development & Migration to Cloud
Reduced error rates by 2 orders of magnitude in a
couple of weeks
Rapidly found and fixed one line of code responsible for
30,000+ errors
Real-time dashboards on error rates & production impact
In-depth visibility as they strategically migrate apps to
AWS Cloud
Copyright © 2014 Splunk Inc.
Prevent security breaches and protect patient privacy
Operational analytics for connected medical devices
Comply with HIPAA regulatory requirements
HCA Uses Machine Data for Security and
Medical Informatics
Copyright © 2014 Splunk Inc.
Developers
finding root
cause 5-10x
faster!
Product
Lifecycle
Monitoring
Fraud
prevention
Activity
tracking
Production
Application
Analytics
Reduced
downtime
Capacity
planning
Mobile
Application
Monitoring
Reduced
costs!
Cloud
Monitoring
Saves
security team
20 hours
every day
Security &
Digital
intelligence
APOLLO GROUP uses Machine Data
for a broad range of use cases
Copyright © 2014 Splunk Inc.
Rockstar Shirts Stories – Part III
Search and Investigate
Proactive Monitoring and
Alerting
Operational Visibility
Real-time Business Insight
Turning Machine Data into Operational Intelligence
20
Proactive
Reactive
Machine Data Value Drivers
Reduced MTTR
70%
90%
Reduced Escalations
Increased Uptime
Tools consolidation
Drive Innovation with Analytics
Same data serves your business users
Copyright © 2014 Splunk Inc.
Rockstar Shirts Stories – Part IV
Listen to your data™