demand creation services - sample client portfolio (september 2013)
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Sample
Client Portfolio
B2B market development focused on demand & lead generation
Telemarketing
Services
Database
Management
Services
Digital
Marketing
Services
Marketing
Consulting
Services
Need to drive more business, but don’t have the resources or time we can help.
• Appointment setting
• Lead generation
• Event recruitment
• Contact discovery
Telemarketing Services
• Data cleanse
• Data refresh
• Data management
• Remote database hosting
Database Management Services
Sun Microsystems of Canada Inc.,
Sun Learning Services
Customer Quarterly eNewsletter
• Creative strategy & objective setting
• Content development, creative design, copywriting & newsletter layout
• Electronic distribution & reporting
• Email Campaigns & Newsletters
• Electronic Advertising
• Corporate Webinars & Blogging
• Small Business Websites
Digital Marketing Services Email Campaigns
& Newsletters
iNet International
Website Redesign
• Look & feel to match target audience
• Layout & design
• Graphics selection & placement
• Content development
Sun Microsystems, Inc.,
Americas Sun Learning Services
Animated Customer Skyscraper Ads
for Website Placement
• Content development
• Creative design & layout (GIF format)
Generic
Ad
Sony PSP
Promotion
5 Most
Requested
Giveaways
Promotion
Holiday USB
Disk Watch
Promotion
Apple
iPod nano
Promotions
Digital Marketing Services Electronic Advertising
Sun Microsystems, Inc.,
Sun Learning Services, Worldwide
Sun-IDC Webcast (live & on-demand)
Animated Customer Banner Ad
• Content development
• Creative design & layout (FLASH and GIF formats)
• Ad research, placement and statistical reporting
Domestic & International
Email Deployment
• Project management:
– List research & segmentation
– Costing analysis
– Liaison to 3rd-party supplier
– Deployment testing
– Statistical reporting
Domestic Telemarketing Follow-Up
Computerworld
Website
Certification Magazine
Website
Banner Ad Frames:
GIF Version
Digital Marketing Services Electronic Advertising
Sun Microsystems of Canada Inc.,
Storage Marketing
Storage Networking Tour
• English & French post card invitations: creative design, print production and distribution
• Telemarketing event recruitment
• Event/Trade Show Draw Tickets
Sun Microsystems of Canada Inc.,
Software Marketing
5-City Service Oriented Architecture (SOA) Road show
• Executive invitation content development
• Invitation creative strategy, design & layout
• Customized invitation printing & mailing
• Telemarketing event recruitment
• Ongoing email follow-on program
• Event Logistics
• Business Partner Programs
• Marketing Collaterals
Event Logistics Marketing Consulting Services
Sun| Netscape Alliance,
iPlanet Customer/Partner
Hockey Tournament & Reception
• Invitation creative design
• Event management
• Photography & giveaways
Sun|Netscape Alliance,
iPlanet Partner Conference
• Invitation creative design
• Event management
Sun Microsystems of Canada Inc.,
Software Marketing
Identity Management Seminar Road Show
Sun Microsystems of Canada Inc.,
Software Marketing
Identity Management Seminar Road Show
Event Logistics Marketing Consulting Services
• English & bilingual invitations: creative design, print production & distribution
• Event recruitment
• Event management
• English & bilingual invitations: creative design, print production & distribution
• Event recruitment
• Event management
US Army Armament Research, Development and Engineering Center
10’x10’ Tradeshow Booth
Cisco Systems Canada Co.,
Technical Symposium
(Multi-Track Event Management)
• Requirements definition
• Vendor selection
• Project management
Cisco Systems Canada Co.,
Cisco University for Resellers
(Multi-Track Event Management)
Marketing Consulting Services Event Logistics
Business Partner Programs Marketing Consulting Services
Sun Microsystems, Inc.,
Sun Learning Services, Americas
69-Slide Reseller Presentation
• Content development & copywriting
• Graphics & slide layout
• Electronic distribution & hosting
Sun Microsystems, Inc.,
Sun Learning Services, Americas
Partner Co-Funding Program
• Program name development & logo design
• Guidelines & Introductory letter development & copywriting
• Ongoing program management
• Ongoing partner consulting
Marketing Collaterals –
Premiums & Giveaways
Sun Microsystems, Inc.,
Americas Sun Learning Services
5 in 1 Tool Tradeshow Giveaway
Sun Microsystems of Canada Inc.
Embroidered Canvas Hand-Bag
Customer Giveaway
Sun Microsystems, Inc.,
Sun Learning Services, Americas
Custom T-Shirt Logo Design for
Customer Referral Program
(3 versions: US, Canada, & Latin America)
Sun Microsystems, Inc.,
Sun Learning Services, Americas & Worldwide
Melton Leather Bomber Jacket (shown above)
Full Leather Bomber Jacket (not shown)
Marketing Consulting Services
Sun Microsystems, Inc.,
Sun Learning Services, Americas
Customer Promotion
• Promotional giveaway programs
• Content development
• Promotion fulfillment
Sun Microsystems, Inc.,
Sun Learning Services, Americas
Customer Promotions
• Content development
• Creative strategy, design & layout
• Printing production coordination
JavaOne 2005
JavaOne 2006
JavaOne 2007 and 2008
Marketing Collaterals –
Promotions & Incentives Sun Microsystems of Canada Inc.,
Sun Learning Services
Customer Promotions
• Content development
• Creative strategy, design & layout
• Promotion fulfillment
Marketing Consulting Services
Sun Microsystems, Inc.,
Sun Learning Services, Americas
Training Guides
• Content development
• Creative strategy, design & layout Printing
Marketing Collaterals –
Sales Literature & Packaging
Software
Storage
Java
Infrastructure Software
Solaris OS
Marketing Consulting Services
Sun Microsystems, Inc.,
Americas Sun Learning Services
StorageTek Top Gun Sales Academy:
Customer & Employee Datasheets
• Creative design, layout & printing
Sun Microsystems of Canada Inc.,
Software Marketing
Service Oriented Architecture (SOA) Direct Mailer
Exterior
Interior
Mailer in Translucent Envelope
Marketing Consulting Services Marketing Collaterals –
Sales Literature & Packaging
• Bilingual direct mail piece: creative design & layout, print production and distribution
• Telemarketing follow-up
Sun Microsystems of Canada Inc.,
Software Marketing
Healthcare Direct Mailer
• Direct mail piece: creative design & layout, print production, stuffing and mail distribution
• Healthcare Industry White Paper: copy writing and creative design & layout
• Sourcing of debossed leather clipboards/pad holders and silk screened pens
• Telemarketing follow-up
Branham Healthcare Industry White Paper (11-pages)
Assembled Healthcare Direct Mailer
Sun Microsystems, Inc.,
Sun Learning Services, Worldwide
24” x 36” Training Center Poster
• Content development
• Creative strategy, design & layout
Marketing Consulting Services Marketing Collaterals –
Sales Literature & Packaging
Sun Microsystems of Canada Inc.,
eHealth Annual Conference
• Bilingual 2-Sided invitation: creative design & layout, print production and distribution
• Conference show guide ad creative
• Telemarketing event recruitment
Sun Microsystems, Inc.,
Sun Learning Services, Americas
JavaOne Event Invitations
• 2-Sided invitations: creative design & layout, and print production
JavaOne 2005
JavaOne 2006
JavaOne 2007 and 2008
Bilingual 2-Sided invitation
Conference show guide ad
Marketing Consulting Services Marketing Collaterals –
Tradeshow & Event Support Materials
Unionville Milliken Soccer Club,
1999 Boys – White & Black Strikers
Teams Fund Raising Raffle Tickets
• 7.75” x 3.5” perforated tickets
• Creative design & layout, and printing
Unionville Milliken Soccer Club,
1999 Boys – Black Strikers
Team Sponsor Banner
• 10’ x 3’ color vinyl banner
• Creative design & layout, and printing
Marketing Collaterals –
Non-Profit & Community Service
Marketing Consulting Services
Veritas Bible Institute,
Color Brochure
• 8.5” x 11” Tri-fold Color Brochure
• Creative design & layout, and printing
Unionville Milliken Soccer Club,
1999 Boys – Black Strikers
Team Sponsor Awards
• Framed Color Sponsor Awards
• Creative design & layout, and printing
2012 and 2013
Michael G. Rusheleau
Director, Client Services
Demand Creation Services Inc.
(905) 294-3850 Phone
(905) 294-3933 Fax
(416) 817-4033 Mobile
Email: mrusheleau@demandcreation.com
Website: www.demandcreation.com
LinkedIn: ca.linkedin.com/in/mikerusheleau
Telemarketing
Services
Database
Management
Services
Digital
Marketing
Services
Marketing
Consulting
Services
Contact Information
Need to drive more business, but don’t have the resources or time we can help.
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