dell social media

Dell Social Media Leadership Summit

David Stromdavid@strom.comTwitter: @dstrom

My past editorial experience

Tech B2B Evolution

• Traditional print publishers dying (CMP/IDG/ZD/TT/Quinn) and can’t retool for online

• Traditional biz publishers can’t really cover tech in any depth

• Blogging model is shallow• Google is go-to starting place for many in IT• The rise of sponsored and custom B2B pubs

US Army is a content machine!

Total followers: 123,000Weekly tweets: 118

Total followers: >1.1 millionWeekly users: 19,000

Total followers: 700

Total subscribers: 2600Weekly videos posted: 5

Total Followers: 650

Understand who is in your trenches

Keep evaluating these usage guidelines frequently!

Don’t be heavy-handed

Humor counts, too

Blogs are the core

technology for any

social media strategy

Long form content is still relevant!

What do these have in common?

• Laptop bluetooth drivers• Improvements in packaging• Images showing how to replace your battery

on Dell.com• Better quality of laptop speakers

Encourage real conversations

Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.

Adrian Holovaty’s definition of journalism

• Gathering information, • Distilling that information and • Presenting it.