delivering roi from data mining
Post on 05-Jul-2015
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Delivering ROI from Data Mining
Understand how data mining and advanced analytics can enhance your bottom line in three basic ways; streamlining a process, eliminating the bad, and highlighting the good
Streamline your business processes: Latest industry examples include cross-selling for HSBC; Image recognition for Anheuser-Busch; Biometric identification for Lumidigm (for Disney); optimal decisioning for Peregrine Systems (now part of Hewlett-Packard) and quick decisions for the Social Security Administration
Eliminate Bad: Hear about tax fraud detection for the IRS and warranty fraud detection for Hewlett-Packard saved both companies millions
Highlight Good: Understand how sector trading for WestWind Foundation and drug efficacy discovery for Pharmacia & UpJohn (both now Pfizer) produced market leading competitive advantages
http://www.businessanalyticsnews.com/
http://www.businessanalyticsnews.com
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