delivering roi from data mining
DESCRIPTION
The Business Analytics Summit, November 12-13, 2009, San Jose, CA ( http://www.businessanalyticsnews.com/info/5 ).Unlock your data for bigger profits through improved decision making, competitiveness and organizational performance. Leading industry experts including Michael Berry, Data-Miners Inc; Usama Fayyad, Former CDO Yahoo! Mitch Hendricks, ConAgra Foods; Jean-Paul Isson, Monster; Evan Sandhaus, New York Times Company; Dave Wells, eLearningCurve.The Summit will allow you to ENHANCE BUSINESS CRITICAL DECISION MAKING: Get up-to the minute, relevant, cross business information, respond to user needs, and manage KPIs with white hot technologies such as Predictive Analytics, Text Mining, Visualization and more! INCREASE COMPETITIVENESS: Understand your customers, share information and sync financial and operational strategies to blow your competition away. ACHIEVE ROI: real life case studies from companies that invested, implemented AND made money from Business Analytics tools. GET A SINGLE UNIFIED VIEW OF ENTERPRISE INFORMATION: make your decisions easy with the best in reporting, analysis and dashboards If you want to get in touch for this years summit please contact:Ben SatchwellSummit Director (contact for agenda/speaker enquiry)t: +44 (0)20 7375 7163 or (US TOLL FREE) 1-800-814-3459 x 223e: [email protected] NickeasSales Manager - Sponsorship & Exhibitiont: +44 (0)20 7375 7151 or (US TOLL FREE) 1-800-814-3459 x 273e: [email protected] TrumanEvents Marketing Managert: +44 (0)20 7375 7500 or (US TOLL FREE) 1-800-814-3459e: [email protected] look forward to welcoming you to The Business Analytics Summit 2009!TRANSCRIPT
Delivering ROI from Data Mining
Understand how data mining and advanced analytics can enhance your bottom line in three basic ways; streamlining a process, eliminating the bad, and highlighting the good
Streamline your business processes: Latest industry examples include cross-selling for HSBC; Image recognition for Anheuser-Busch; Biometric identification for Lumidigm (for Disney); optimal decisioning for Peregrine Systems (now part of Hewlett-Packard) and quick decisions for the Social Security Administration
Eliminate Bad: Hear about tax fraud detection for the IRS and warranty fraud detection for Hewlett-Packard saved both companies millions
Highlight Good: Understand how sector trading for WestWind Foundation and drug efficacy discovery for Pharmacia & UpJohn (both now Pfizer) produced market leading competitive advantages
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