delivering better transport with data - university of …...1 delivering better transport with data...

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DeliveringBetterTransportwithData

RailandUnderground

LaurenSagerWeinsteinChiefDataOfficer,Technology&DataTransportforLondon

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• 1,579km2

• 8.8mresidentsandgrowing

• 32mjourneystagesperday

• 75percentofallUKrailjourneysstartorendinLondonorsoutheast

London

TRANSPORTFORLONDON

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Ourpublictransportnetwork

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Ourresponsibilities

TRANSPORTFORLONDON

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OurPurpose

• TodeliverfortheMayor

• KeepLondonworkingandgrowingandmakelifebetter

• EveryJourneyMatters

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Wearedatarich

12millionANPRregistrationplatesfromthe1600camerasacrossourroadnetwork

19millionsmartcardticketingtransactionsadayfrom12millionactivecards

15,000SCOOTdetectorscreating5.2bn records

4.5millionibus geo-locatedevents

650,000tfl.gov.ukwebsitevisits

250,000dailytrainlocationandeventdatafromNETMIS

500,000rows oftraindiagnosticdataontheCentralLinealone

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DATAITSELFISNOTENOUGH

• Transformingdataintointelligencetodriveimprovement

• Puttingourcustomersattheheartofwhatwedo

• Improvingouroperations&safety

• Supportingnewcapacity&growth

Wemustmakeituseful

And dataprivacyisfundamental

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Advisingcustomersontraveloptions

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OriginDestinationInterchangeTool(ODX)

CapacityPlanning BusinessIntelligence

Busboardingentrytaps

Othermodaltaps

Buslocationdata

Patternrecognitionandbusinesslogic

Matrixtoinferourpublictransportjourneys

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ODXtoImproveourNetwork

• RoadsModernisationProgramme• makingLondon'sbusiestjunctions

saferandmoreattractiveforvulnerableroadusers

• ODXusedtounderstandcustomers’interchangemovements• HighburyandIslington• Archway• OldStreet• Toidentifywhetherandwhereto

relocatebusstops

11ExploringnewopportunitiesfordataBytransformingpseudonymised WiFi connectiondataintomovementscouldthis helpus

▪ Providebetterinformationtocustomersforjourneyplanningandavoidingcongestion?

▪ Operateandmanageourstationsbetter?

▪ Plan timetables,upgradesetc.moreefficiently?

▪ Bymeasuringfootfall,couldwegenerateadditionalincometoreinvestinourservices?

http://

Privacyapproach Communications Sharingresults

content.tfl.gov.uk/review-tfl-wifi-pilot.pdf

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Datawasdepersonalisedandanalysed

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Toidentifybusystationsandtrains

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Tohighlightcustomermovements

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Andmeasureresponsestodisruptionthatcanhelpouroperations

Walk times increased fromthree minutes at 18:00 tomorethan 10 minutes at18:30because of congestion

18:00 18:15 18:30

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MyBigDataPrinciples

• Programmeofworktargetedtoour purpose and priorities

• Focusontherightquestionsandtheproblemsyouface.Interestingisnotenoughanddon'tstartwiththedata.

Asa[myjobtitle]Ineed[bigdatainsights]

SothatIcan[makeadecisionmyjobexpectsmeto]

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LaurenSagerWeinsteinThankyou ChiefDataOfficer@tfl.gov.ukLaure